VP, B2B Growth & Partner Marketing (Hybrid/Remote: Madison, WI)
TruStageAbout the role
At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Location Preference: This position requires flexibility to maintain a regular in-person presence at our Madison, WI headquarters on a regular and as-needed basis to support evolving business priorities. Remote candidates may be considered; however, preference will be given to those who can maintain consistent on-site engagement in Madison.
Job Purpose:
This role is responsible for building and leading a world‑class B2B growth engine that drives predictable pipeline, accelerates partner activation, penetrate new markets, and strengthens long‑term credit union and distribution partner relationships. As a member of the Marketing Leadership Team, the Head of B2B Growth and Partner Marketing owns end‑to‑end B2B funnel performance and partners closely with Sales and P&L leaders to deliver measurable revenue impact. This role reports to the SVP, Chief Marketing and Brand Officer.
Role Overview:
We are seeking a performance‑driven senior marketing leader to serve as our Head of B2B Growth and Partner Marketing. This leader will own end‑to‑end B2B demand generation, partner marketing, and revenue acceleration—including leading go‑to‑market strategies to enter and scale new markets and partner segments.
Operating at the intersection of Marketing, Sales, Product, and P&L leadership, this role ensures tight alignment between growth strategy and business outcomes. The ideal candidate brings a modern, data-driven approach to growth marketing with deep experience in account‑based marketing (ABM), AI‑first B2B growth, complex partner ecosystems, and scaling into new markets within regulated industries such as financial services, insurance, or banking.
Job Responsibilities:
1. Own and Scale the B2B Growth Engine
Lead strategy and execution of the full B2B funnel—from awareness and consideration through pipeline, revenue, and retention
Build a predictable, scalable demand engine with clear attribution to revenue outcomes
Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
Design and scale account‑based marketing (ABM) strategies for priority partner segments & new‑
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