Senior Content Producer

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. Twine's experts get to participate in generating quality datasets at an unprecedented scale. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for all things freelancing.

Our Mission

At Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Job

We are looking for a Senior Content Producer for an American television production company.

Responsibilities

• Lead strategic vision and oversee the creative/editorial voice for digital content creation.
• Develop and implement growth and content strategies based on analytics and trends to increase audience reach, engagement and brand relevancy online.
• Lead production of creative content exclusively for YouTube and social channels, working with writers, producers and bookers.
• Oversee writing, developing, editing and publishing of content and copy for digital platforms.
• Manage digital team, overseeing digital producers and writers to re-package and promote broadcast segments with daily deadlines, including social media posts, emails, weekly newsletter campaigns and more.
• Work closely with various Paramount Teams to coordinate the release of in-show content to YouTube and Facebook.
• Coordinate content planning across all social media platforms including Facebook, X, Instagram and TikTok.
• Work closely with Talent team to produce original content with guests.
• Spot and respond to emerging trends.
• Ownership of all internal metrics of success, including average view duration and retention.
• Oversee creation of events that originate and live on social media platforms.
• Interact with corporate and legal affairs on possible integrations/sponsorships.
• Manage team of digital producers, APs and PAs, providing structure and organization to the team and consistent, constructive feedback.
• Lead weekly brainstorms to ensure all members of the team are engaged and contributing to their full potential.

Requirements

• 8+ years of creative and production experience on digital platforms in entertainment, pop news and/or comedy.
• 6+ years experience in building and managing high-performing teams and productions.
• Proven track record in creating for and building audience on YouTube and other social platforms, with several channel launches &/or productions to their credit; fluency in YouTube and social best practices is critical.
• Familiarity with major media and TV models.
• Expertise in digital analytics.
• Well-versed in emerging trends and talent.
• Management of department level content budgets, and expertise in producing high quality, cost-efficient content.
• Proven commitment to diversity, equity, and inclusion in all areas of management and hiring.