Senior CRM Marketing Manager

Description

U.S. Soccer Overview 

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. 

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S. 

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results. 

Position Description 

U.S. Soccer is seeking a data and result-driven Senior CRM Marketing Manager who will oversee the design and execution of data-driven, personalized marketing campaigns that deepen engagement, drive retention, and grow the federation’s audience. Operating at the intersection of technology, marketing, and revenue, the Senior CRM Marketing Manager will set the strategic direction for CRM marketing initiatives, ensure alignment across departments, and drive measurable business outcomes through advanced segmentation, marketing automation, and performance analytics.

As Senior CRM Marketing Manager, you will be experienced in leading audience development and segmentation, working with marketing automation tools, understanding data workflows, and can execute personalized campaigns across email, SMS, push notifications, and digital ads.

As a strategic leader and executional expert, the Senior CRM Marketing Manager will set best practices, establish measurement frameworks, and manage cross-functional collaboration to ensure that U.S. Soccer’s data-driven marketing efforts are maximized. This role will play a key part in revenue growth by leveraging CRM to support ticket sales, membership programs, sponsorship activations, and content monetization.

You will manage the Manager, Lifecycle Marketing, leading understanding our audience needs, behaviors and preferences and using this knowledge to create personalized and impactful marketing efforts that drive results. You’ll also work closely with other Federation teams across Commercial, Advancement, Referring and Coaching with strategic ownership of the CRM marketing roadmap and lifecycle architecture.

This mid-level position is perfect for someone who is a marketing expert, specializing in CRM and marketing technology including Braze and who is looking to take the next step in their career. The ideal candidate can parse technical solutions into tasks quickly, detail-orientated, and brings process management skills to complicated project. 

Primary Responsibilities

Strategic Leadership & Best Practices

• Define and own the long-term CRM marketing roadmap, ensuring alignment with organization priorities across the Federation including audience development, fan engagement, revenue and brand growth.
• Lead, establish and implement CRM marketing best practices across the organization, ensuring data-driven decision-making.
• Act as the central air traffic controller for CRM marketing efforts, balancing multiple priorities across ticketing, membership, sponsorship, and fan engagement.
• Serve as the go-to expert for marketing automation, leading internal education on CRM marketing capabilities and optimization.
• Lead, develop and refine measurement frameworks, ensuring campaigns align with key business objectives and drive revenue growth.
• Collaborate with senior leadership across marketing, sales, partnerships, and analytics to align CRM marketing efforts with organizational goals. Partner with Data, Technology and Marketing leadership to enhance data infrastructure and campaign personalization capabilities.
• Mentor and support Manager, Lifecycle Communications, fostering a data-drive culture and operational excellence.

Audience Segmentation & Data Management

• Own and evolve the federation’s audience segmentation strategy, ensuring personalization scales effectively across all channels.
• Build and maintain audience segments for personalized fan engagement, leveraging first-party, seco