Marketing Manager, Global Digital Advertising

Marketing Manager 
We are seeking a highly motivated and experienced Marketing Manager to lead our global digital advertising initiatives on the Demand Generation Team. This critical role will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various platforms, with a strong focus on Google Ads, LinkedIn Ads, and other emerging advertising channels. The ideal candidate will be a collaborative leader, working closely with internal content teams, external marketing agencies, and various departments to ensure a cohesive and impactful digital presence for our global enterprise.

 

• Manage paid advertising campaigns on platforms like Google Ads and LinkedIn Ads to boost brand visibility, generate leads, and acquire new customers. This includes everything from keyword research and ad copy creation to optimizing landing pages, setting bidding strategies, and running A/B tests.
• Collaborate with internal teams, including content creators, to ensure ad creatives and brand messaging are consistent across all digital channels.
• Serve as the main point of contact for external marketing agencies, managing relationships, upholding brand guidelines, and ensuring strong campaign performance.
• Work cross-functionally with various departments such as Sales, Product, and Business Unit Leaders to align digital marketing initiatives with broader business objectives.
• Analyze and report on key metrics, providing actionable insights and recommendations to continuously improve performance.
• Oversee and allocate digital marketing budgets to maximize ROI.
• Stay current with the latest trends in digital marketing, advertising, and marketing technology.
• Use project management software to track progress, organize tasks, and ensure timely completion of projects.

 

Must Have Qualifications

• A bachelor’s degree in marketing, business, communications, or a similar field.
• 5+ years of progressive experience in digital marketing, with a focus on managing paid advertising campaigns.
• Proven ability to create and execute successful digital advertising strategies.
• Expertise in HubSpot for marketing automation, CRM, and analytics.
• Proficiency in the Microsoft Office Suite.
• Previous experience with Google Analytics (GA4).
• Experience using a project management platform like Wrike, Asana, Trello, or Jira.

 

Preferred Qualifications

• Relevant certifications in HubSpot, Google Ads, or LinkedIn Ads.
• A solid understanding of SEO and content marketing.
• Hold HubSpot Inbound Marketing & Digital Advertising Certifications.
• Webinar tool experience like gotowebinar, Marketo, Wistia, ON24 etc.
• Proficiency in Adobe Creative Suite.
• Experience with Wrike and Salesforce.

 

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. #LI-RK1

Global Perks

🛰️ Name Your Satellite Program (NYSP)
🚀 Launch Attendance
🌴 Generous Time Off Policy
🎓 Education Assistance Program
🥰 Employee Assistance Program (EAP)
📈 Employee Stock Purchase Program (ESPP)
👣 Family Leave
💪 Fitness Reimbursement
🧡 Employee Referral Program
🍉 Healthy snacks & beverages in every office

 

About Spire

We improve life on Earth with data from space.

Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire’s data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.

Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardl