TikTok Shop - B2B Marketing Manager, EU

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.



As part of a central operations center for Campaign and Marketing, you will design and execute marketing initiatives targeted at brands, distributors, agencies, and creators who use TikTok Shop as a sales channel. The B2B Marketing Manager EU will report into the EU Marketing Lead and work on the markets Germany, France, Italy and Spain and can be based in either country.



We are looking for a strategic and creative B2B Marketing Manager for TikTok Shop with excellent communication skills, a driven mindset and a can-do attitude to join a highly agile and fast-paced work environment at TikTok Shop Europe.



We operate on RTO5 (Return-To-Office 5 days a week) and welcome you to join us in our Madrid, Milan, Paris or Munich offices.



Responsibilities:

- Support our European In-Country teams to recruit high-value sellers and creators to the platform

Through sales enablement content as well as partnerships with third parties and internal TikTok key stakeholders, such as trainings, webinars, publications

- Support in the narrative diffusion

Create toolkits, onboarding materials, case studies, and content that empower merchants and agencies to scale on TikTok Shop. Build LinkedIn and 2B TikTok strategy

- Industry & Community Building for positioning

B2B online and offline lead generation event operational coordination across Europe with local teams and agencies, securing raising the bar within a frugal mindset. Help strategically direct event selection and priorization

- Performance & Data Analysis

Track KPIs such as gross leads, impression, reach, CPM channel performance and provide recommendations thereon

- Cross-Functional Collaboration

Work with local teams, local Marketing POC, comms to align merchant messaging, showcases and other strategic inputs to our work