Digital Marketing & Product Manager

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

Role Definition
Creates the vision and leads a team that manages digital dealer experiences along with the tools/system/process strategies and roadmaps to drive business growth.

Responsibilities
•    Leads and manages product development and adoption strategies by collaborating with internal teams and vendors to achieve marketing objectives. This includes business requirements management, product road mapping, and contributing to innovations that drive digital marketing excellence.
•    Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities. Participates in strategy development and implementation of integrations and digital tools to improve business outcomes.
•    Monitors product technology and integration landscape to identify and address themes, opportunities, and challenges faced by organizations. Provides regular guidance to developers and users to maximize marketing performance.
•    Plans, prioritizes, and manages product and integration roadmaps, scope, resources, budget, and risks. Researches and recommends best practices for leveraging digital capabilities and/or data products and trends to maximize customer engagement and business outcomes.

Preferred Skills

•    Understanding of product lifecycle management.

•    Experience in roadmapping and prioritization across multiple product areas.

•    Ability to coach team as needed through Agile methodologies.

•    Technical proficiency to identify key dependencies with various teams, point-of-sale or ERP system integration experience preferred.

•    Ability to analyze and understand data analytics, provide product insights and recommendations.

•    Understanding and ability to advocate for User Experience & Design Thinking. Experience in wire framing & prototyping preferred.

•    Strong communications skills for stakeholder management.

Degree Requirement
Degree or equivalent experience desired

Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level: Extensive Experience: 
•    Facilitates creation of the 'right' products and services to resolve customer business issues.
•    Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.