Senior Manager, Game Marketing

Company Description

Based within the Media & Entertainment market at Informa Tech, the Senior Manager, Game Marketing will be responsible for delivering audience development, prospect, and client marketing programs across our world-class portfolio of events, media sites, research solutions, and marketing services. 

Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of marketers. 

You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital demand generation and event campaigns. You’ll also need to be comfortable partnering with sales and cross-org teams to ensure the most effective results and to work with team members to produce professional, customer-centric collateral that helps drive new business. 

Job Description

The Senior Manager, Game Marketing will report to the Marketing Director of the Media & Entertainment market at Informa Tech and manage the Game marketing team to develop event positioning and messaging, lead attendee and exhibitor marketing programs, and execute successful marketing plans based upon a clear understanding of the needs of target audience segments for the Game Developers Conference®, Game Developer.com, Omdia Games Intelligence Research and Advisory Services, and related brands serving the global video game industry.

• Partner with the Marketing Director, content team, sales team, editorial teams, product teams, research teams, central marketing teams, and cross-teams across Informa Tech to develop strategy, positioning and key messages for events and digital properties.
• Manage Game marketing team and external public relations agency
• Increase attendee and digital revenue by building and executing strategic audience development initiatives
• Expand audience development opportunities by creating programs with media partners, industry leaders, associations, speakers, and exhibitors
• Develop marketing automation strategy including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
• Regularly review marketing plans, response rates, attendee demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
• Execute audience research programs and provide relevant data and analysis to be used in marketing, sales, and content development
• Work with sales and sales marketing team to develop digital and exhibitor marketing plans, lead generation strategies and compelling sales materials, clearly demonstrating the benefits of event sponsorship
• Partner with Omdia M&E research marketing manager to develop and execute strategic marketing programs for the Omdia Games Intelligence Services

Additional Responsibilities:

• Work with digital marketing team to plan and execute PPC and social and campaigns
• Liaison with data, segmentation, email delivery, reporting, and event app teams to support marketing initiatives
• Consult and coordinate with operations team to ensure feasibility and execution of onsite event marketing deliverables
• Implement initiatives to enhance attendee experience at events including attendee orientation, VIP programs, matchmaking, signage, maps, mobile app, and overall experience design
• Stay abreast of the latest trends and developments in the game community, experiential marketing, and strategic marketing communications
• Additional responsibilities as appropriate

Qualifications

• Knowledge of and interest in the game developers or tech market preferred
• Live event marketing
• Project Management skills and experience
• Managing and motivating a successful team
• Success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategies
• Managing social media platforms and tools—Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.
• Data capture and analysis, database marketing and research
• Work with multiple teams and take direction from multiple individuals and outside partners
• Strong verbal and written communication skills
• Balance tactical executional requirements with high-level strategic thinking
• Experience working with email ser