Senior Director, Marketing Operations

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

The Senior Director, Marketing Operations leads the marketing operations function as part of the worldwide demand generation team with primary focus on exceeding our qualified pipeline and bookings goals.  Responsible for marketing related reporting and analytics; process, building refinement; planning and budgeting; marketing technology selection, implementation, governance and roadmap development; marketing data management; best practices syndication; and marketing skills development. This role manages a team of Performance Marketing and Marketing Operations managers/analysts, and guides strategy on all things reporting, digital performance, and MarTech.

Responsibilities:

• Define, develop and deliver marketing measurement approaches for a variety of inbound and outbound marketing approaches. These programs will involve a full range of online and multi-media channels targeting B2B consumers. (Including but not limited to full funnel metrics, pipeline influence, MQL to SAL conversions, etc)

• Manage (4-5 person) team of Marketing Operations Analysts and Performance Marketing/Digital marketing operations managers to guide priorities, allocate resources and establish cross-team strategy on all things technology governance, forecasting/analytics, and digital marketing investment

• Work with Marketing Operations team and vendors to construct key marketing reporting mechanisms, including dashboards and reports

•  Advise and support performance marketing initiatives to ensure digital marketing strategy is best-in-class, collaborating with agency, global demand generation and field teams, and corporate/website operations to establish clear lead journey for all audience segments

• Ongoing analytics delivery to provide marketing and sales with insights for better alignment, forecasting and decision making. Including educating Marketing and Sales teams (by role) on the demand generation and early funnel processes and tools that enable seller productivity

• Marketing technology infrastructure ownership, including collaboration with IT, Revenue Operations and other functions as needed: Project management, implementation, governance and roadmap innovation and development for Marketing Automation Platforms (MAP) and its tech stack counterparts. Technical integration knowledge required.

• Marketing data ownership/management, as well as alignment with relevant corporate data initiatives

• Marketing process leadership, working in conjunction with impacted marketing and sales functions: Lead Scoring, Buyer’s Journey, Lead Waterfall metrics, Lead Routing  and reporting

• Support the company’s brand, vision and goals while enabling the service of internal clients

• Act as internal consultant to bring attention and solutions to the company priorities as needed.

• Maintain a climate that attracts, retains and motivates top quality personnel

• Train, appraise, coach, support, develop, promote and guide qualified personnel

• Design, support and oversee cross functional teams throughout the organization that enables smooth and successful execution of product campaigns and efforts incudling sales, rev ops, product marketing 

 

Skills, Experience and Qualifications:

• 6-8+ years of marketing operations experience and 5+ years of management experience

• IT project management experience, including the rollout of related applications (MAP, MRM, SFA) to sales and marketing audiences

• Technical experience in MarTech integrations across the tech stack 

• Experience developing and managing budgets and connected ROI

• Experience in process creation, delivery and monitoring, particularly in the area of service level agreements

• Ability to translate quantitative data into actionable recommendations to impact performance 

• Experience with measurement/dashboard creation

• Commitment to working with shared leadership and in cross functional teams