Senior Manager, Digital Marketing

Company OverviewEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. We are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You:   As the Senior Digital Marketing Manager, you will be a key driver of our digital presence, greatly aiding the growth of Aquablation awareness.  Additionally, you will support the commercial team through lead generation efforts. You will be responsible for developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including surgeons, hospital staff, executives, patients, and patient partners. This role is focused on performance-driven digital initiatives and will work in close partnership with the rest of the Marketing Communications team and the Commercial Marketing team. You will leverage data-driven insights to optimize campaigns and achieve measurable results, contributing directly to the company's rapid growth. Get ready to transform men’s lives and shape the future of healthcare!

What Your Day-To-Day Will Involve:

• You'll be focusing on the following key areas:
Digital Strategy & Execution:
• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
Performance Marketing & Analytics:
• Establish and track key performance indicators (KPIs) to measure the effectiveness of digital campaigns.
• Analyze data and generate reports to provide insights and recommendations for optimization.
• Conduct A/B testing and implement data-driven strategies to improve conversion rates and ROI.
• Utilize Google Analytics, CRM, and other relevant analytics tools.
SEO/SEM Management:
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Stay current with the latest SEO/SEM trends and best practices.
Paid Social Media & Digital Advertising:
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Identify and test new digital advertising opportunities.
Email Marketing & Lead Nurturing:
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.  
• Track email marketing performance and optimize campaigns for maximum engagement.
• Website Optimization:
• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Implement strategies to improve website conversion rates and lead generation.
• Ensure website content is aligned with SEO best practices.
Collaboration & Communication:
• Work closely with the Marketing Communications team, Commercial Marketing, Sales teams, and other cross-functional teams to ensure alignment and consistency. Messaging, content creation, campaigns and data are all areas where strong collaboration and communication will be essential to the success of the total marketing department.
• Communicate digital marketing strategies and results to stakeholders, to demonstrate value and help inform overall marketing strategy
• Select, manage and work effectively with outside agencies and contractors as needed.
Compliance:
• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

The Qualifications We Need You to Possess:

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5-7 years of experience