About ONE

ONE is on a mission to help people live healthier financial lives. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money – all in one place. 

The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances. 

What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent. 

There’s never been a better moment to build a business that helps people live healthier financial lives. Come build with us!

The role

ONE is looking for a Banking Product Marketing Lead to manage go-to-market strategy, and marketing campaign ideation & execution. You’ll work to develop on-going and effective integrated marketing plans to drive profitable revenue and growth. You will be a key contributor working across the marketing organization, including design, performance marketing, data analytics, and lifecycle marketing. You will collaborate very closely with the (financial) product team, and own the funnel within the app and public website experiences.  The analytics team will be a key partner for test design, and optimizing the marketing funnel. 

This role is responsible for:

• Supporting and managing integrated go-to-market (GTM) strategy, planning and execution for existing and new banking products & services across all channels and distribution.

• Crafting and articulating value propositions and messaging to inform marketing initiatives

• Collaborating, building and executing marketing campaigns to support KPIs, including conversion  goals throughout the funnel, and more efficient CACs

• Owning core pages across the public website, including homepage and marketplace, as well as key experiences within the app to  improve customer conversion and product adoption.

• Articulating value propositions and product messaging strategy for existing and new banking feature launches. 

• Collaborating on creative briefs to inform the development of web and app design experiences, as well as work with Brand team and design team on creative assets for owned, earned, and paid channels.

• Partnering cross-functionally to assess market needs and opportunities, validating with customers, defining value propositions and marketing/industry positioning

• Training and supporting the internal teams team to articulate our product value and competitive advantage

• Tracking and analyzing the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual test and learn agenda.

• Conducting comprehensive market research to deeply understand customers, current market trends, the competitive landscape, and key investor insights.

You bring

• 10+ years of marketing experience, with deep expertise in product marketing and digital experiences, with a retail consumer focus

• Bachelor's degree or equivalent experience

• Expertise “owning” in-experience marketing funnel

• Experience with determining product-market fit and delivering products to market

• Proven experience launching new products with fully integrated plans and execution

• Ability to lead and communicate cross-functionally with other departments

• Strong organizational and analytical skills

• Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging

• Strong ability to plan and execute on multiple projects simultaneously

What it’s like working @ ONE

Our teams collaborate remotely and in our work spaces in New York and Sacramento. 

• Competitive cash

• Benefits effective on day one 

• Early access to a high potential, high growth fintech

• Generous stock option packages in an early-stage startup

• Remote friendly (anywhere in the US) and office friendly - you pick the schedule

• Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave

• 401(k) plan with match

Pay Transparency

The estimated annual base salary for this position ranges from $150,000 - $175,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then s