Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Title: SVP Integrated Marketing, North America

Location: LA or New York

Your role:

The SVP Integrated Marketing, North America will lead the execution of all scaled WMG marketing services to support our North American labels. They will play a pivotal role in the expansion of our central North American marketing organization which will provide services across Paid Media, Direct to Fan, Marketing Operations and Marketing Analytics pillars. 

Here you’ll get to:

Marketing Strategy & Transformation: 

• Collaborate with the CMO and SVP of Global Integrated Marketing to define and evolve the strategic vision and operational model for scaled marketing services, ensuring innovative, efficient, and best-in-class support for North American labels.

Direct Team Leadership: 

• Lead the North American Marketing Services team across multiple US locations, including in-label embedded roles. 

• Provide guidance, mentorship, and foster a culture of collaboration and excellence.

Direct Marketing: 

• Partner with the Global Direct-to-Fan leadership to create a North American Direct-to-Fan roadmap, driving strategic frameworks for CRM, web, audience data, and analytics.

• Build a Direct-to-Fan servicing team able to support label teams and deliver on the defined roadmap.

• Feed into and cascade global best practices for audience acquisition, engagement, retention, and data enrichment.

• Advocate for Direct-to-Fan marketing by enhancing label understanding, showcasing best practices, and fostering a culture of innovation.

Marketing Operations: 

• Collaborate with Global Marketing Operations and Enablement to formalise the Marketing Operations function to standardise workflows, improve efficiency, and optimise tools and data usage.

• Drive consistent adoption of marketing data and tooling across Warner Music’s North American labels.

• Create cross-functional frameworks to streamline campaign execution.

Paid: 

• Oversee Paid Media to enable label teams to execute high-quality, effective campaigns.

• Manage third-party delivery partnerships to ensure seamless execution and enhanced service levels.

• Ensure clear communication and workflow hand-offs with the Global Paid Media team. 

Campaign Delivery: 

• Domestic: Partner with marketing leads at Atlantic Music Group (AMG), Warner Records (WR), and Warner Music Nashville (WMN) to integrate marketing services into artist strategies within North America.

• Artist International Export: Work with AMG and WRG International Export teams to develop