Manager, Digital Philanthropy

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

INTRO TO POSITION

NPR is seeking an energetic and creative digital specialist to pursue philanthropic support for NPR's mission. Reporting to the Executive Director, Digital Philanthropy, the manager will coordinate and execute activities that earn revenue from NPR's digital users. The incumbent will use their deep understanding of digital user behaviors and conversion best practices to drive progress toward KPIs that support a donor-centric journey. In addition, they will use their learnings and experience to be a strong voice and thought partner in identifying and developing growth opportunities.

RESPONSIBILITIES

• Manage interdepartmental campaigns across paid, owned, and earned media
  • Write key messages, creative briefs, and technical information for teams to turn into digital fundraising materials; as needed create digital fundraising materials.  
  • Lead and project manage campaigns from kick-off through execution; Set goals, manage timelines, approvals, comms, and reports
  • Lead meetings that drive progress and foster collaboration across teams
  • Present concepts and deliverables to stakeholders and teams across the organization 
• Execute data-driven digital tactics to activate users on NPR Digital platforms 
  • Identity and prioritize fundraising opportunities on digital platforms that acquire new supporters
  • Produce high-quality, effective digital fundraising materials aimed at converting and stewarding NPR digital users
  • Independently produce, monitor, and optimize automated user-facing touchpoints using audience management tools on NPR digital platforms, such as NPR.org; Support personalized and behavior driven conversion/stewardship across digital platforms
  • Measure, monitor, and optimize performance across multiple channels
• Build trusting relationships with internal and external stakeholders that drive digital fundraising results
  • Collaborate with editorial, marketing, digital engagement, product teams to incorporate digital fundraising strategies into NPR digital experiences; Work with product owners to optimize landing pages and donations forms
  • Give and receive feedback with curiosity and a learner's mindset
  • As needed, work directly with Member station specialists, consultants, vendors, and agencies to optimize results
  • Communicate plans and results across teams
• Cultivate and promote diversity, equity, and inclusion in the workplace
• Other duties as assigned

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

MINIMUM QUALIFICATIONS

• 4+ years experience in digital marketing and/or digital fundraising
• 1+ year project managing revenue generating consumer-facing campaigns 
• Experience in a news and/or non-profit organization
• Knowledge or practical experience using digital platforms to target, publish and report user activities 
• Excellent attention to detail.
• Ability to understand and use metrics to optimize performance; Demonstrated knowledge of conversion best practices
• Experience working closely with creative people, teams and freelancers
• Cultivate and promote diversity, equity, and inclusion in the workplace
• Cultivate and support an inclusive and equitable workplace culture

PREFERRED QUALIFICATIONS

• Hands-on experience working with CRM systems, email and social marketing tools, and analytics tools (Salesforce, Salesforce Marketing Cloud, Social Flow, Google Analytics ideal)
• Experience with digital