Director, Digital Measurement Models and Analytics Frameworks

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 17, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, we are reimaging how we harness marketing, customer, and commercial data to fuel insights that truly connect with people. We’re on a journey to build a more human-centric, connected, and technologically advanced intelligence ecosystem – and we are looking for a visionary leader to help make it happen.

If you are passionate about advanced analytics, modern measurement methodologies, AI- powered insight generation, and shaping the future of global consumer understanding, this is your chance to be at the forefront.

Why This Role Matters

The Director, Digital Measurement Models & Analytics Frameworks will be a key architect of our global marketing intelligence transformation, designing and implementing digitally enabled, competitively advantaged measurement systems that integrate consumption and purchase data into one seamless view. You will help us move from fragmented tracking to holistic, scalable, and precise measurement protocols – unlocking insights that power decisions across brands, categories, and markets worldwide.

This is more than a technical leadership role. It’s about influencing at scale, shaping partnerships, and inspiring teams to embrace new models, tools, and ways of thinking in a fast-changing global environment.

What You Will Do for Us:

• Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
• A Digital, Technology and Modelling Leader and steward cross-network teams on large-scale, digital, and technology-driven approaches to consumer and shopper modelling analytics for our globally scaled tracking programs.
• Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.
• Integrate AI and ML into traditional research to automate processes and enhance capacity for learning and foresight, in collaboration with the Global Human Insights Community.
• Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights.
• Collaborate with the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services team to design, curate, and test industry-leading, technology-enabled consumption and purchase protocols.
• Promote transparent discussions to continuously improve efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
• Inspire, develop and lead a team of functional experts, fostering a culture of continuous improvement, accountability, and adaptability to rapid change.
• Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams. Ensure the accuracy, reliability, and scalability of models through rigorous testing.

​Skills and Capabilities:

• Deep understanding and expertise in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
• Future back Vision on how to apply new technologies into the operationalize briefs.
• Ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system.
• Expertise in Category, Brand, Consumer, Shopper, Commercial, and Omni-Channel domains.
• Ability to collaborate and articulate cross-functional objectives to senior management and develop diverse network partnerships.
• Experienced in driving adoption of transformational, cutting edge, innovative solutions, approaches, and services across a global organization.
• Lead, develop and inspire a team of functional experts, model a culture of continuous improvement, personal accountability, engagement and comfort with the rapid speed of change both internally and externally to drive transformational impact.

Related Work Experience:

• Minimum of 10 years of experience in consumer and shopper research 5 of which within technology and digital agencies.
• Agency experience in consumer and shopper tracking management and data analytics is desirable including developing statistical, econometrics and Machine learning models.
• Experience wor