Customer Acquisition Transformation Lead

Description

About Us:

IdeaTek grew from a vision of "Internet Freedom" for all. We saw a critical need for affordable, reliable high-speed internet in underserved rural communities across Kansas. Recognizing the transformative power of connectivity, we embarked on a mission to bridge the digital divide and empower individuals, families, and businesses with the tools they need to thrive in the modern world.

Our commitment to Internet Freedom goes beyond simply providing access. We are deeply invested in the long-term growth and prosperity of the communities we serve. We believe that high-speed internet is not a luxury, but a fundamental necessity for education, economic development, healthcare, and civic engagement. By building robust, scalable fiber optic infrastructures, we are laying the foundation for a brighter future for generations to come.

At IdeaTek, we are more than an internet service provider. We are a catalyst for change, a champion for rural communities, and a passionate advocate for digital equity. We understand that the fight for Internet Freedom is ongoing, and we are dedicated to continuing our efforts to connect every corner of Kansas and beyond.

Join us as we work to create a world where everyone has the opportunity to thrive, regardless of their geographic location. Together, we can build a more connected, equitable, and prosperous future for all.

Location:

This role will be a hybrid opportunity - working both in the Buhler office located at: 111 Old Mill Lane Buhler, Kansas and remotely

Opportunity:

We are seeking a talented and driven Customer Acquisition Transformation Lead to join our dynamic team. In this role, you will play a pivotal role in driving transformative change in our customer acquisition processes. You will be responsible for reimagining and optimizing our customer acquisition strategies, processes, and technologies to achieve ambitious growth targets.

Responsibilities:

Strategy Development:

• Develop and implement a compelling vision for customer acquisition transformation and strategies aligned with the company's overall business objectives.
• Lead the ideation, development, and launch of innovative customer acquisition initiatives, such as strategic partnerships or digital marketing campaigns.
• Conduct customer segmentation analysis to identify high-value segments and tailor customer acquisition efforts accordingly.

Drive Transformation:

• Foster strong relationships with cross-functional teams, including marketing, sales, operations, customer service and finance, to ensure alignment and effective collaboration in all customer acquisition initiatives. 
• Identify and eliminate inefficiencies in the current customer acquisition process, and design and implement streamlined, scalable processes.
• Monitor campaign performance and make data-driven adjustments.

Data Analysis and Optimization:

• Utilize data analytics tools to track customer acquisition metrics (e.g., CPA, CAC, LTV).
• Analyze campaign performance to identify trends and opportunities.
• Continuously test and optimize strategies to improve acquisition efficiency.

Desired Attributes:

• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Strong focus on attention to detail
• Self motivated
• Ability to work under pressure and maintain composure in stressful situations.
• Adaptable to changing priorities

Requirements

Experience/Knowledge Required:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in customer acquisition and marketing.
• Proficiency in data analysis tools (e.g., Google Analytics).

Preferences:

• Experience with marketing automation platforms (e.g., Marketo, HubSpot)

IdeaTek offers a culture where employee strengths are highlighted and recognized. A few of the key ways we strive to make employees feel valued include:

• Competitive base pay with discretionary quarterly bonus incentives. Quarterly bonuses are based on company-wide performance in combination with individual performance. 
• Competitive benefits packages including medical, dental, life, and vision, along with 401k match 
• Employee coaching and counseling services at no cost to employee, spouse, and children
• Tuition reimbursement for continuing education related to your individual growth goals
• Community engagement and volunteer opportunities

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