Marketing Intelligence Manager - Retail Support Center, Marshall, MN

Join Runnings as our Marketing Intelligence Manager and play a key role in shaping data-driven decisions that fuel growth across the business. In this high-impact role, you'll uncover customer insights, measure marketing performance, optimize vendor-funded programs, and partner with leaders across Marketing, Merchandising, Finance, and IT to drive results. This is an opportunity to make a visible impact on a growing retail organization.

 

Why This Role Is Special

• Partner with Top Brands: Evaluate and optimize vendor-funded marketing programs while helping strengthen relationships with key supplier partners.
• Shape the Future Runnings: Help define how data and analytics are used to drive growth across a rapidly evolving retail organization
• Growing Retailer: Join a respected and expanding retailer where your contributions can make an immediate and lasting impact.

About the Position

The Marketing Intelligence Manager delivers data-driven insights and optimization strategies that improve marketing performance, promotional effectiveness, customer engagement, and business growth. This role partners with Marketing, Merchandising, Buying, Finance, IT, and vendor partners to transform data into actionable recommendations that support informed business decisions.

The position is responsible for marketing analytics, customer and category insights, competitive intelligence, and performance reporting. The role works directly with Buyers, vendor partners, and the Marketing team to evaluate opportunities, optimize co-op investments, and maximize the effectiveness of vendor-funded marketing programs. Through data-driven analysis and strategic recommendations, this position helps increase vendor participation, improve return on investment, and drive revenue growth.

Primary responsibilities include:

1. Marketing Performance & Insights
2. Customer & Category Understanding
3. Promotional Effectiveness
4. Trade, Co-op & Advertising
5. Competitive Intelligence
6. Cross-Functional Collaboration

This is a hands-on role for someone who values clarity, accountability, and results.

Essential Job Functions

The essential job duties include the following. Additional duties may be assigned as business requires.

• Marketing Performance & Insights
• 1. Build and maintain trusted data sources (“sources of truth”) across Marketing, IT, Merchandising, and Finance
  2. Analyze and interpret data to generate actionable insights that improve business performance
  3. Develop and manage dashboards tracking campaign, channel, and promotional performance
• Customer & Category Understanding
  1. Identify and refine customer segments and shopping behaviors
  2. Analyze categories and products that drive store traffic and sales
  3. Provide insights that inform merchandising and marketing priorities
• Trade, Co-op & Advertising
• 1. Lead the analysis, and performance measurement of vendor co-op and trade advertising programs.
  2. Develop reporting and performance metrics to evaluate the effectiveness and return on investment of vendor-funded marketing activities.
• 1. Establish and maintain strong relationships with key vendor partners, alongside Buyers, to identify, secure, and maximize co-op funding and participation in promotional programs.
  2. Align vendor investments with promotional priorities and business objectives.
• Promotional Effectiveness
  1. Evaluate print circular performance, including product- and page-level impact
  2. Measure effectiveness of digital and agency-driven campaigns
  3. Assess performance across in-store, print, digital, broadcast, and sponsorship channels
• Competitive Intelligence

1. Analyze internal, syndicated, and secondary data to assess market position
2. Develop insights to support competitive strategy and growth

• Cross-Functional Collaboration

1. Partner with Merchandising, Finance, IT, and Customer Engagement teams
2. Facilitate structured, data-informed discussions
3. Present findings and recommendations to