Sr. Account Based Marketing Manager

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for an experienced marketing professional skilled in ABM and Field Marketing strategies to help us drive revenue growth. You’ll lead the development of the 1:1 and 1:Few marketing strategies and programs that will help Niche achieve our business objective while building Niche’s reputation with partners as a full-funnel enrollment solution. Reporting to the Direct of Revenue Marketing, this is a highly visible and critical role which will partner closely with the revenue organization.

 

What You Will Do

• ABM Strategy Development: Design and execute multi-channel ABM strategies to engage and expand our footprint in key accounts
• Campaign Management: Develop targeted campaigns leveraging personalized content, digital advertising, email, events, and offline channels to deliver account-specific engagement
• Field Marketing: Plan and execute repeatable local and virtual events targeted at key accounts, supporting customer acquisition and expansion 
• Sales Collaboration: Partner closely with Revenue leadership and account executives to align on goals, define account plans, and ensure seamless execution of ABM initiatives
• Data-Driven Insights: Use data and analytics to segment accounts, track campaign performance, and optimize strategies for higher ROI
• Tech Stack Optimization: Leverage ABM and MarTech tools like [6sense, Demandbase, or similar platforms] to manage account insights and campaign performance
• Content Personalization: Work with content teams to create highly tailored assets, such as case studies, one-pagers, and personalized landing pages, for each account across all distribution channels

 

What We Are Looking For

• 8+ years of experience in B2B marketing with a focus on ABM strategies and field marketing, preferably in technology-focused or B2B/SaaS environments
• Proven track record of developing and executing marketing and GTM strategies at scale, working in high-growth companies
• Experience collaborating with sales teams to align marketing strategies with account goals and pipeline generation
• Proficiency in ABM platforms and tools (e.g., Demandbase, 6sense, HubSpot, Marketo, Salesforce)
• Strong project management skills with the ability to balance multiple initiatives in a fast-paced, dynamic environment
• Excellent communication and leadership skills with the ability to build cross-functional relationships and influence at all levels of the organization
• A data-driven mindset with exceptional analytical skills, translating insights into strategic actions that drive business performance

Compensation 

Our national target base salary range is $94,480-$118,100, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 30-45 mins 

• Team Interview - 45-60 Minutes 

• Leadership Interview - 45 Minutes 

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combina