Marketing and Resident Relations Coordinator

Create Value Beyond Real Estate — Join the Friedman Communities Team

At Friedman Communities, we do more than manage properties—we build communities and create lasting value. Guided by our philosophy of Creating Value Beyond Real Estate, we put people first—whether it's our team members, site staff, or the residents we serve.

We’re not just marketers—we’re experience builders, brand stewards, and creative problem solvers. If you’re ready to roll up your sleeves in a fast-paced, collaborative environment and play a pivotal role in helping our communities thrive, we want to hear from you.

About the Role

We’re looking for a Marketing and Resident Relations Coordinator who thrives at the intersection of creativity, organization, and execution. This role will support the day-to-day marketing operations across our portfolio of multifamily properties. You’ll work closely with the Marketing Manager and on-site teams to create marketing materials, execute campaigns, and ensure brand consistency across digital and physical channels.

This is an ideal opportunity for someone who’s equal parts designer, coordinator, and marketing problem-solver.

Key Responsibilities

Marketing & Creative Support

• Design flyers, signage, social graphics, and other marketing materials

• Coordinate print and promotional orders with approved vendors

• Track production and shipping deadlines and communicate with site teams

• Maintain and organize digital asset libraries and marketing templates

• Assist with executing marketing initiatives across digital and offline channels

Social Media Content & Support

• Create, schedule, and publish content across major platforms

• Collaborate with on-site teams to gather photos, videos, and community stories

• Maintain a consistent brand voice and visual identity

• Monitor engagement and support reporting on content performance

Digital Marketing & Performance Tracking

• Update and audit property websites to ensure accuracy and leasing optimization

• Review third-party listing sites (e.g., Apartments.com, Zillow) for consistency and effectiveness

• Track key marketing metrics, including lead sources and conversion rates

• Use tools such as Google Analytics, Meta Insights, and RentCafe CRM to analyze results

• Assist with reporting and recommendations to improve campaign performance

Brand Consistency & Campaign Execution

• Ensure all marketing materials reflect our brand standards

• Help adapt campaigns and promotions for specific properties or audiences

• Support leasing teams with branded tools, signage, and collateral

Resident Engagement & Community Support

• Assist with retention campaigns, events, and resident communications

• Coordinate with regional and on-site teams to fulfill marketing needs

• Support logistics for community events, open houses, and promotional activities

Qualifications

• Bachelor’s degree in marketing or related field, or relevant work experience

• 1–3 years of experience in marketing, design, or property management

• Proficiency with Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop)

• Strong written and verbal communication skills

• Ability to manage multiple projects, prioritize tasks, and meet deadlines

• Experience designing and producing both digital and print materials