EMEA Planning Director

Company Description

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.

Our commitment to Diversity & Inclusion 
We believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's digital engagement. 

Job Description

We are looking for a EMEA Planning Director.

This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

The successful candidate will be required to:

• Lead, define and deliver the regional strategic and tactical planning process across Adobe EMEA markets.
• Develop effective and efficient planning strategies across each in-scope digital channels and campaigns to drive brand, digital and business results for Adobe.
• Help manage and actively drive the end-to-end strategy, planning and buying process across each campaign.
• Take responsibility for the end-to-end delivery of campaign plans, working closely with Digital Activation Team.
• Develop best-in-class digital campaigns and innovation
• Develop relationships with key media vendors.
• Help to develop test & learn programmes to improve media effectiveness in partnership with Digital Activation teams.
• Ensure best-in-class audience targeting and data relevance, ensuring this is actionable at a campaign activation level.
• Effectively analyse historical campaigns to integrate insights into future campaigns.
• Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.
• Manage, coach and mentor one direct report.

Qualifications

• Experience of delivering strategies and plans to meet Adobe needs, ideally in a multi-market setting.
• Experience briefing a team of specialists and the ability to bridge planning & specialist execution.
• Knowledgeable in all media channels, particularly digital channels.
• Ability to tell compelling stories through data and gain buy-in across a wide variety of stakeholders.
• A strategic and big-picture thinker, grounded in digital, analytics and opti