Senior Marketing Manager-Marketing-Exempt

CULTURE:

Join a team that's been welcoming guests for more than a century. At Pinehurst our Culture is critical to delivering a consistent guest, member and employee experience. Our Purpose is, “As the Cradle of American Golf, we honor timeless traditions and inspire legendary stories, one smile, one round, one moment at a time.” Our Values are; Genuine Hospitality, Be Trustworthy, Good Stewards and Inspired Innovation. If you’re seeking a heartfelt workplace then Pinehurst is the place for you. Every role contributes to upholding our treasured culture, performs their job duties consistently and handles other job duties as assigned in our ever-changing environment.


Position Overview
The Senior Manager, Marketing plays a key role in shaping and sharing the story of Pinehurst Resort — a place where the legacy of golf meets Southern hospitality and timeless luxury. This position leads strategic marketing initiatives designed to strengthen Pinehurst’s brand presence, drive resort revenue, and inspire guests to experience all that “The Cradle of American Golf” has to offer.
The ideal candidate brings a sophisticated understanding of hospitality marketing, deep digital expertise, and a genuine passion for the game of golf and its traditions.

Key Responsibilities

Digital Strategy & Brand Presence
• Develop and implement an integrated digital marketing strategy that enhances brand awareness, drives bookings, and supports efforts in Golf Operations, Food & Beverage, Spa and Recruitment.
• Manage campaigns across paid, owned, and earned media—including paid search, display, social, video, and email marketing.
• Collaborate with internal teams and external partners to ensure consistent brand voice and messaging across all platforms.
• Leverage digital platforms to tell the story of the resort’s legacy, amenities, and guest experience in a compelling and contemporary way.

Website & Content Experience
• Oversee website performance, ensuring it serves as a best-in-class digital extension of the resort experience.
• Work with agency partners to drive SEO, UX, and conversion optimization to support revenue and engagement goals.
• Partner with content and creative teams to develop photography, video, and storytelling assets that showcase the property, golf, and lifestyle offerings.

Performance Analytics & Reporting
• Define and track KPIs for all digital initiatives, including engagement, conversion, and ROI metrics.
• Translate performance data into actionable insights that guide ongoing optimization and strategic planning.

Guest Engagement & Loyalty
• Leverage CRM systems and guest data to design personalized campaigns that deepen engagement, loyalty, and repeat visitation.
• Collaborate with Sales team to craft tailored communication strategies for distinct audiences—from leisure guests to avid golfers and corporate groups.

Team Leadership & Collaboration
• Manage a small in-house team and agency partners to ensure timely, high-quality execution of marketing campaigns.
• Serve as project manager for the marketing team, coordinating priorities, timelines, and deliverables across departments and agency partners.
• Foster a culture of creativity, accountability, and excellence that reflects Pinehurst’s brand values and service ethos.

Qualifications
• Bachelor’s degree in Marketing, Communications, Hospitality, or related field
• 7–10 years of progressive marketing experience, ideally in luxury hospitality, golf, or resort environments.
• Proven ability to lead integrated marketing campaigns that drive measurable results.
• Expertise in digital platforms, analytics tools, CRM, and brand storytelling.
• Familiarity with Wordpress, Squarespace, Revinate CRM and Agilysis systems.
• Exceptional writing and communication skills, with a refined aesthetic and attention to detail.
• Strong organizational and leadership abilities with a collaborative mindset.
• Genuine passion for golf, hospitality, and the Pinehurst experience.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.