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Client Solutions Manager, FMCG (Full Time)
MetaGermanyfull_timeVerifiedPosted 26 Jun 2024
About the role
We're seeking a Client Solutions Manager (CSM) to join our Global Marketing Solutions team. Based in Hamburg the CSM will be part of our FMCG team, which provides marketing solutions to a range of traditional advertisers across Germany, Austria and Switzerland.
The CSM is a strategic and enthusiastic solution-driver who puts Facebook customers at the core of everything they do. They have a passion for advertising and believe the future of marketing is identity-based, data-driven and grounded in measurable business results. With proven understanding of both online and traditional media, the CSM is responsible for partnering with the sales team to develop industry-specific relationships, drive revenue by negotiating and optimising complex opportunities, and use data and analytics to build a consultative solution for our customers. Success in this position requires strong consultative sales and analytical skills, a focus on client service, and the ability to thrive in a dynamic, team-focused environment delivering against tight deadlines.Client Solutions Manager, FMCG (Full Time) Responsibilities
The CSM is a strategic and enthusiastic solution-driver who puts Facebook customers at the core of everything they do. They have a passion for advertising and believe the future of marketing is identity-based, data-driven and grounded in measurable business results. With proven understanding of both online and traditional media, the CSM is responsible for partnering with the sales team to develop industry-specific relationships, drive revenue by negotiating and optimising complex opportunities, and use data and analytics to build a consultative solution for our customers. Success in this position requires strong consultative sales and analytical skills, a focus on client service, and the ability to thrive in a dynamic, team-focused environment delivering against tight deadlines.Client Solutions Manager, FMCG (Full Time) Responsibilities
- Develop and enhance a deep knowledge of Brand Advertising and Digital Marketing, and accompanying Facebook solutions
- Customer and Industry Knowledge (with regards to the FMCG industry)
- Relationship Management
- Build and manage relationships with key clients and agency partners (media, creative, marketing partners)
- Work and collaborate with diverse group of internal cross functional teams
- Marketing Solutions Expert
- In partnership with Client Partner or Industry Manager, identify, create, and implement marketing solutions grounded on achieving measurable business results for our partners
- Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
- Analyse data and insights to guide strategy and implementation of Facebook solutions
- Platform and Product Expertise
- Drive education on Facebook product, company updates and share Facebook best practices as relevant to client or agencies' business
- Influence product innovation based on client needs and feedback
- Media Planning, Strategy, and Measurement
- Provide and oversee Facebook marketing strategy, align with client's key business objectives
- Translate business objectives into campaign strategy, proposing campaign structures and implementing measurement solution (derive actionable insights, synthesize results into recommendations)
- Manage planning, execution, ongoing reporting and optimization of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations)
- Strong experience as user of Meta platform and familiarity with Meta’s ad products
- Demonstrated understanding of the FMCG industry, and key clients within it
- Experience working directly with marketing, media and/or consulting companies
- Advanced Excel skills
- Experience aligning solutions and measurement to client business objectives
- Experience planning, delivering, and executing media, measurement, and creative strategy
- Experience presenting to external stakeholders at a variety of levels
- Strong project management abilities, with experience completing projects with minimal direction with high attention to detail
- Experience providing insights and campaign optimisations/recommendations
- Demonstrated ability to build strong working relationships with internal and external partners
- Experience leading and managing initiatives with support from team/manager
- Experience supporting the execution of account growth strategy and action plans as part of a team
- Demonstrated experience analyzing data sets and delivering actionable insights
- Advanced written and verbal communication skills with the ability to articulate solutions
- Ability to guide adoption of products/solutions
- Demonstrated ability to influence internal and external stakeholders - anticipating challenges and objections, providing solutions and guidance with support
- Fluency in German & English
- Bachelor's or Master's level degree preferred (but not mandatory)
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