Marketing & Outreach Coordinator, NV EDP

Description

The Marketing & Outreach Coordinator plays a critical role in advancing the mission of the Nevada Telecommunications Equipment Distribution Program (NTEDP) by leading content development, community engagement, and brand visibility efforts across digital and physical channels. This role independently manages outreach strategy, social media presence, and educational content production aimed at increasing awareness and access to telecommunications equipment and services for individuals who are deaf, hard of hearing, deaf-blind, or speech disabled.

This position is both strategic and hands-on, requiring strong communication skills, a commitment to accessibility, and the ability to manage content across platforms. The Marketing & Outreach Coordinator will work closely with the Product Marketing Manager, Equipment Distribution Program (EDP) leadership, and other internal stakeholders to ensure that all marketing efforts are impactful, on-brand, and inclusive.

Please note, candidates for this position must reside in the Las Vegas/Clark County area. Furthermore, CSD is unable to provide relocation assistance at this time.

  

Essential Functions

Outreach & Community Engagement

• Independently lead outreach strategy and execution to promote NTEDP services, including attending events, scheduling presentations, and building local partnerships
• Build and maintain relationships with community-based organizations (CBOs), disability advocacy groups, service providers, and stakeholder networks
• Provide in-person, remote (videophone, messaging, text), and on-site consultations to individuals to assess needs and provide telecommunications education
• Deliver presentations and technical assistance regarding EDP equipment and services to service providers, consumers, and partners
• Educate communities about available telecommunications tools (e.g., amplified phones, CapTel, TTYs, signalers) and accessibility features
• Assist consumers in completing NTEDP eligibility applications and accessing services
• Maintain accurate records of outreach activity and consumer data

Content Development & Accessibility

• Develop and execute a content strategy supporting NTEDP marketing and outreach efforts, with emphasis on accessibility and audience relevance
• Create and manage high-quality content for digital and print platforms, including websites, newsletters, brochures, reports, flyers, presentations, and social media
• Ensure all content complies with digital accessibility standards (e.g., WCAG), including use of alt text, captions, and screen reader formatting
• Develop educational materials to inform the public about NTEDP eligibility, services, and equipment
• Collaborate with internal stakeholders, including technical and outreach teams, to maintain content accuracy and alignment with program goals
• Maintain a content calendar to coordinate the release of materials for events, campaigns, and strategic initiatives

Digital & Social Media Strategy

• Manage NTEDP’s presence across social media platforms, including planning, posting, and engaging with followers
• Create platform-specific content (e.g., reels, graphics, ASL-accessible videos, infographics) that reflects NTEDP’s mission and values
• Monitor and analyze the performance of digital content using tools like Google Analytics and native platform insights
• Optimize content using SEO best practices to increase program visibility
• Ensure brand consistency across all platforms by following established tone, voice, and visual identity guidelines

Collaboration & Communication

• Collaborate closely with the Product Marketing Manager to align campaign messaging, timing, and strategy
• Coordinate with outreach, customer service, technical, and leadership teams to integrate feedback and ensure unified messaging
• Respond to marketing requests from other departments and support the development of collateral and assets for cross-functional needs

Other Responsibilities

• Stay up to date on disability-related language guidelines, emerging assistive technologies, and evolving accessibility standards
• Identify content or outreach gaps and proactively propose new initiatives
• Manage multiple projects simultaneously with strong prioritization and time management
• Perform other duties as assigned

Requirements

  

Knowledge, Skills, and Abilities

To perform the essential functions of this position successfully, an individual should demonstrate the following competencies:

• Proven ability to build and maintain relationships with exter