Senior Director, Distribution and Growth Marketing

Cerebras Systems builds the world's largest AI chip, 56 times larger than GPUs. Our novel wafer-scale architecture provides the AI compute power of dozens of GPUs on a single chip, with the programming simplicity of a single device. This approach allows Cerebras to deliver industry-leading training and inference speeds and empowers machine learning users to effortlessly run large-scale ML applications, without the hassle of managing hundreds of GPUs or TPUs.  

Cerebras' current customers include top model labs, global enterprises, and cutting-edge AI-native startups. OpenAI recently announced a multi-year partnership with Cerebras, to deploy 750 megawatts of scale, transforming key workloads with ultra high-speed inference. 

Thanks to the groundbreaking wafer-scale architecture, Cerebras Inference offers the fastest Generative AI inference solution in the world, over 10 times faster than GPU-based hyperscale cloud inference services. This order of magnitude increase in speed is transforming the user experience of AI applications, unlocking real-time iteration and increasing intelligence via additional agentic computation.

About The Role

We are seeking a Senior Director of Distribution & Growth Marketing to architect and scale our global demand engine. Reporting to the CMO, this leader will own performance marketing, audience growth, digital distribution, brand amplification, and full-funnel pipeline acceleration. 

This role is accountable for measurable business impact — including 5x social audience growth, increased brand share of voice, improved sentiment visibility, and significant pipeline expansion. The ideal candidate is analytical, performance-obsessed, and deeply fluent in modern marketing signal tracking across channels. 

Responsibilities 

Growth & Audience Expansion 

• Drive a 5x increase in social followers across priority platforms within defined timelines. 
• Build scalable audience acquisition strategies across paid, organic, partner, and community channels. 
• Optimize distribution strategies to maximize reach, engagement, and conversion. 
• Develop channel-specific growth playbooks for executive, corporate, and product narratives. 

Performance Marketing & Pipeline Acceleration 

• Own demand generation strategy and full-funnel performance. 
• Drive measurable increases in qualified pipeline, marketing-attributed revenue, and conversion rates. 
• Partner with Sales to ensure alignment on pipeline targets and revenue contribution. 
• Continuously optimize CAC, LTV, and ROI across campaigns. 

Marketing Signals, Analytics & Attribution 

• Establish a unified marketing intelligence framework to track all marketing signals and metrics. 
• Implement robust attribution models across digital, social, field, and partner marketing. 
• Develop dashboards that provide real-time visibility into performance KPIs. 
• Lead experimentation strategy (A/B testing, creative testing, channel optimization). 

Brand Share of Voice & Sentiment Monitoring 

• Increase brand share of voice across earned, owned, and paid channels. 
• Implement social listening and sentiment tracking infrastructure to monitor brand perception in real time. 
• Partner with Communications to proactively respond to reputational risks or narrative shifts. 
• Provide regular executive reporting on brand momentum and competitive positioning. 

Digital Ecosystem & Distribution Infrastructure 

• Own website performance, SEO/SEM strategy, and conversion optimization. 
• Optimize content distribution to maximize engagement and downstream demand capture. 
• Leverage AI-driven marketing tools to enhance targeting, personalization, and predictive analytics. 

Team Leadership