Senior Data Analyst

Job Description

 Qualifications & Responsibilities 

The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. The Sr. Data Analyst helps support all aspects of analytic initiatives from conception to completion. 
 
Responsibilities:  

• Produce dashboards with Excel, Tableau, or other tools to provide routine reporting to clients and internal stakeholders.  These dashboards will cover both program performance/business impact and activity monitoring to detect execution errors. 
• Analyze the delivery and performance of digital marketing channels, including targeted display, search, and landing pages 
• Use SAS, SQL, Excel, and other tools to conduct analysis of a client’s relationship marketing programs 
• In collaboration with other team members, design and execute ad hoc analyses to answer questions about program performance 
• Collaborate with internal and external stakeholders to manage data logistics - including data transfers, understanding data structures, business rules, etc. - to enable project execution  
• Contribute to client-facing deliverables presenting and explaining the results of analyses, and providing appropriate strategic and tactical recommendations 
• Appropriately account for the timeliness and quality of all assignments  
• QA/QC data and report outputs to ensure accuracy  
• Manage multiple projects concurrently  

Minimum Qualifications:  

• Minimum 2 years of experience in marketing analytics field, which should include work on display and search campaigns  
• Proficient in SAS and/or SQL; minimum 2 years’ experience using one of these tools 
• Proficient in Tableau or a similar data visualization tool 
• Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently  
• Excellent verbal and written communication skills  
• Successful in developing relationships within and across functional teams (including statistical, technical, and marketing resources)  
• Highly motivated and collaborative  
• Strong technical skills  
• Acute attention to detail (QA/QC)  
• Effective organization and time management skills  

Desirable Qualifications:  

• Preferred - Advanced degree (Bachelor's/Master’s) in Statistics, Economics or other quantitative discipline  
• Ability to use additional data/statistical tools: Python, R, etc. 

Additional Information

Epsilon at Our CORE  

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.  For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.    

Curious about life at Epsilon?  Explore Our Culture, DE&I initiatives, and our commitment to our communities.   

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:  

• Act with integrity. We are transparent and have the courage to do the right thing. 
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. 
• Innovate with purpose. We shape the market with big ideas that drive big outcomes. 
• Respect all voices. We embrace differences and foster a culture of connection and belonging. 
• Empower