Customer Content Strategy Manager
ZoroAbout the role
Company Summary
Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!
Job Summary:
Understanding our customers and delivering content that resonates with them is fundamental to the success of our business. The Customer Content Strategy Manager will coordinate the creation and execution of customer-aligned content and messaging strategies. This role is responsible for translating customer strategy into clear messaging hierarchies, defining content priorities by segment, and developing guidance for creative storytelling through vignettes and campaign assets.
Duties and Responsibilities:
- Lead the development and alignment of customer messaging hierarchies across all segments, defining the most impactful content and messaging at each stage of the customer journey
- Develop strategic creative briefs that translate customer insights into clear messaging frameworks, content structures, and creative direction to drive consistent, targeted communication across channels
- Own and maintain a segment-driven content calendar, ensuring alignment with overarching content strategy across digital channels and web platforms
- Partner cross-functionally with creative and campaign teams to ensure execution is aligned with strategic intent and delivers cohesive storytelling
- Collaborate cross functionally with analytics teams to evaluate content performance, translating insights into actionable recommendations that continuously enhance the customer experience
Minimum Qualifications:
- 4+ years of experience with marketing planning/strategy
- Bachelor's degree or related professional experience
- Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute effective strategies that drive business outcomes
- Ability to measure performance and translate data into actionable objectives
- Experience collaborating across various teams such as Creative Services, Analytics, Merchandising, and Execution teams
- Strong collaboration, communication, and organizational skills
- Ability to project manage/prioritize multiple projects simultaneously
- Self-starter who thrives in a fast-paced environment
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, r
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