Senior Regional Marketing Manager, Austin, TX

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 311

Pay Range: $97,100.00 - $145,600.00

Job Description

• The Regional Marketing Senior Manager is a high-level individual contributor responsible for developing and executing comprehensive, data-driven marketing strategies to support one of WGU’s seven geographic regions. This role is central to driving growth and expanding access to educational opportunities across WGU’s diverse portfolio of over sixty degree and certificate programs.
  Operating in a highly matrixed and cross-functional environment, the Regional Marketing Senior Manager partners closely with regional leadership—including the VP of Regional Marketing and the VP of Regional Operations—to shape and deliver marketing plans that meet ambitious enrollment and growth goals. With a marketing budget of ~$5M, this role requires sound financial stewardship, strategic media planning, and sophisticated vendor management to maximize impact and ROI.
  
  As the Marketing team’s subject matter expert on regional market dynamics, the Regional Marketing Senior Manager leverages advanced research and analytical skills to interpret market trends, assess competitive positioning, and identify new opportunities for growth. This includes ongoing evaluation of program performance, audience segmentation, and campaign effectiveness, as well as preparing and delivering actionable insights through Quarterly Business Reviews (QBRs) and other leadership forums.
  
  This role holds significant influence across the organization, requiring the ability to collaborate, align, and lead through persuasion rather than direct authority. The Regional Marketing Senior Manager regularly partners with senior executives and key stakeholders across Marketing, Enrollment, Strategic Partnerships, School Marketing, Alumni Engagement, and Outreach Analytics. They must be adept at navigating complexity, advocating for regional priorities, and coordinating the full spectrum of marketing resources—from traditional and digital advertising to SEO, content, and event marketing.
  
  In addition to strategic execution, the Regional Marketing Senior Manager has indirect responsibility for mentoring junior-level team members, including Regional Marketing Manager, fostering professional development and ensuring alignment on best practices across regions.
  Ultimately, the Regional Marketing Senior Manager serves as the strategic marketing lead for their assigned region, balancing long-term planning with day-to-day execution, and acting as a trusted liaison between regional leadership and the central Marketing organization.

• Primary Responsibilities 

  • Leads the development and execution of a hyper-local, regional marketing strategy that aligns with both the Marketing Team and Regional organization’s goals 
  • Responsible for effective planning and execution of localized marketing tactics and campaigns to influence key regional audiences.  
  • Coordinates marketing efforts with region-based External Communications (PR), Government Relations, and Alumni teams; helps orchestrate an overall market plan that includes tactics from each of these areas 
  • Leverages expertise to influence and align cross-functional marketing efforts – including alumni engagement, comms and B2B/partnerships 
  • Partners with the Regional VP and other regional leaders to build a strong team culture while lead