Director, Revenue Marketing

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 45,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Director, Revenue Marketing, you will architect and execute our revenue marketing strategy by owning and driving all aspects of lead generation, partnering closely with our product and sales team on conversion from lead to customer and on customer expansion. Reporting to the VP, Marketing, you will have the opportunity to work cross-functionally to ensure our revenue-generating programs are working to achieve our goals and help us deliver on our mission to simplify team management for restaurants.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Define and execute our acquisition marketing strategy and related KPIs across the entire customer journey, using data insights to monitor results and capitalize on what’s working, and pivot away from what’s not  
• Own our lead generation and top-of-funnel acquisition strategies across multiple audiences and mediums, overseeing execution and implementation and collaborating across the marketing organization
• Lead a growing team of talented marketers who are responsible for the top-of-funnel acquisition of our customers as well as how we drive expansion within our customer base
• Work alongside our Customer Growth and Product Marketing teams to surface, create, and drive more opportunities for expansion
• Hypothesize, test, iterate — as a growth hacker at heart, you will constantly drive new tests and iterate upon your learnings

What you have:

• 7-10+ years of experience in demand generation, performance marketing, and integrated campaign execution in B2B SaaS
• 5+ years of people leadership experience
• Experience in owning a lead generation, conversion, and expansion target as a key indicator of performance
• A track record of success in measuring, testing, and improving campaign and channel effectiveness at various stages of the funnel
• Extensive experience working alongside revenue and product teams to help build a pipeline of qualified opportunities from email, content, events (digital and live), performance marketing, etc

It’d be even cooler if you had:

• Experience in tools such as Marketo, Salesforce, Drift, Appcues, Tableau, Google Analytics, or AdWords is a plus
• Experience working at a product-led growth company that has a trial experience included in their sales process
• Experience selling or working in the restaurant or hospitality industry and/or knowledge of restaurant operations

Our commitment to our team members:

• Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
• Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
• Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
• Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
• Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer an open vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, an