Director, Brand Strategy

Director, Brand Strategy: Partnerships, Experiential, Culture & Entertainment

How We Strategize:  

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us.  It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).   

As a growing strategy team within the global powerhouse of 160over90,  we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.   

Is your heart beating faster yet?  

Who You Are:  

First and foremost, you’re serially curious; about brands, about people and the world around us.  How all of it is changing and evolving. You’re plugged into culture; Interested and inspired by the now and next. Simply put, you love to ask (and understand) why.  

You appreciate the value of others. Because we ask our leaders to inspire creative teams and nurture teams of strategists. To power the collective that gets us to bigger and better; that gets us to wow.  When in doubt, you do. Because you value courage over comfort. You always give a damn. About the client, the agency, the people and the work. 

Success in this role requires the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a certain confidence, gravitas and way with words (written and spoken) that means clients, listen. 

Intrigued? 

Responsibilities: 

This role has senior strategy responsibility directly supporting our Strategy Leadership Team and providing oversight and leadership for our growing team.  As such responsibilities cover the following: 

• Leading day-to-day strategic work across priority accounts, serving as a trusted partner to senior brand leaders and supporting VP+ leadership in C-suite engagement—particularly across partnerships, experiential platforms, and entertainment-driven growth. 

• Driving strategy at the intersection of brands, talent, and rights-holders, collaborating closely with creative, partnerships, and WME counterparts to develop culturally resonant, commercially sound platforms that extend beyond campaigns into ecosystems. 

• Developing strategic approaches to partnerships and experiential marketing, including sponsorship strategy, brand-talent collaborations, live experiences, cultural moments, and IP-led activations. 

• Playing a key role in business deve