Key Account Manager, Tate’s
Mondelēz InternationalAbout the role
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Key Account Manager, Tate's manages independents, regional natural/specialty chains and regional distributor partners. This includes playbook execution, management of category reviews and promotional planning. Internally they work cross functionally with the trade team to maintain a forecast for new item launches and promotional periods. The Key Account Manager facilitates relationships with regional broker partners and merchandisers to support accounts.
How you will contribute
You will:
Manage and expand Natural & Specialty Business.
Execute Tate’s MAPS strategy (merchandising, assortment, pricing, promotion, shelving).
Partner with broker and merchandising partners to deliver KPI’s.
Category review presentation preparation – pulling data, PowerPoint building, SKU rationalization, shelf placement analysis, promotional frequency.
Promotional planning – trade calculations, margin calculations, calendar creation.
Track performance, ensure proper ordering cadence, execute strategy and priorities.
Attend and exhibit at Trade Shows on behalf of Tate’s.
Customer/Broker Communication
Develop strong relationships with brokers to ensure independent retailers have promotional plans, participate in category reviews, analyze SKU rationalization, and drive results.
Work closely with direct specialty channel accounts to ensure business needs are met, inventory and new items are tracking correctly, finding promotional and strategic ways to increase consumer visibility and trial.
Collaboration with Cross-Functional Partners
Provide intel and inform demand planning team during monthly demand reviews.
Partner with customer service and ops team to support with purchase order updates and liaison with customer buying teams.
Regularly scheduled check ins and channel trade review meetings to track and keep spend in check.
Partner with category team to develop channel specific category story for selling decks.
Partner with sales analyst to build out 1 pagers and trade show selling materials.
Internal Forecasting
Provide key updates on retailer and distributor partners to sales planning team on weekly basis.
Promotional lift review with sales analysts.
Management and execution of seasonal LTO program.
Partner with Shopper Marketing team to build omni-channel plans.
Key Values
Finding ways to achieve goals when faced with challenges (shelf space, promotional asks, etc.).
Seeks feedback after each presentation / meeting.
Learning and developing strategy for key accounts.
Constantly seeking new and creative opportunities for sales.
Developing new strategies for MAPS.
Works as a team within sales and trade to develop the best strategy for each key account.
Understanding buyer challenges and working with them to develop the best results.
Relationship building with buyers and brokers.
Qualifications
Bachelor’s degree is required
4 or more years of experience with management of category reviews and promotional planning is required
Experience with promotional planning, trade calculations and forecasting are required
SKU rationalization and seasonal program management
Experience analyzing data with Nielsen & SPINS
Experience with Trade Spend Management ap/platform
Experience working in customer/distributor portals
Strong excel skills are required
Experience with growing revenue and market share is required
Strong negotiating, influencing skills and communication skills
10-15% travel may be required
The base salar
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