Vice President, North America Consumer Marketing

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Position Overview:

The Vice President of Consumer Marketing for North America will be responsible for leading the strategic development and execution of all consumer-focused marketing initiatives. This role requires a visionary leader with a deep understanding of consumer behavior, brand management, digital, social and experiential marketing, and data-driven decision making. The VP of Consumer Marketing will work closely with cross-functional teams to drive growth, enhance brand equity, and ensure consistent messaging across all consumer touchpoints.  The VP will report directly to the CMO, NA and is a key member of the executive leadership team and will also work closely with the Chief Brand Officer and Global head of Sponsorships.  The Vice President of Consumer Marketing will have the opportunity to make a significant impact on the company's growth and success.  Join us and be part of a dynamic, forward-thinking organization committed to excellence in consumer marketing!

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies that align with the company's overall business objectives and drive consumer engagement and loyalty.
• Brand Marketing: Oversee all aspects of brand marketing, including campaigns positioning and messaging. Ensure that the brand is consistently represented across all marketing channels and consumer interactions and fully integrated with the Global platform.
• Social Marketing: Lead the social marketing team to develop and execute innovative campaigns across various digital platforms for both paid and organic.
• Business Segment Priorities: Lead the marketing strategy, creative development and execution of key Visa business priorities such as Cross border, Ecommerce, Affluent and other priorities tied to the Visa 2030 strategy.
• Market Research and Analysis: Conduct thorough market research and analysis to understand consumer trends, preferences, and behaviors. Utilize insights to inform marketing strategies and optimize campaign performance.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
• Team Leadership: Build, mentor, and lead a high-performing marketing team. Foster a collaborative and innovative work environment that encourages continuous learning and professional growth.
• Collaboration and Communication: Work closely with other departments, including product development, sales, and customer service, to ensure alignment and consistency in all consumer-facing activities.
• Performance Measurement: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives. Regularly report on performance and make data-driven recommendations for improvement.

You are:

• A considered and thoughtful problem-solver and decision-maker — listening and collecting information before coming to conclusions while at the same balancing an innate bias for action.
• Passionate for results - setting high goals for personal and group accomplishment. Uses measurement methods to monitor progress toward goals. Tenaciously works to meet or exceed goals while always pursuing continuous improvement.
• A radical collaborator - highly collaborative, a great listener, and able to work across geographies/regions with peers and executive teams in matrixed environments to drive action and results.
• Equally detail-oriented and strategic. Someone who “sweats the small stuff,” but also sees the big picture and can easily assess the state of progress for projects and how best to accelerate to desired outcomes.
• Adept at navigating through ambiguous problem spaces in pursuit of clarity and concrete outcomes.
• A ravenous learner and seeks out the latest in trends, culture and marketing innovation that can better impact the business.

• A skilled international leader with experience inspiring and aligning teams across geographic regions, and willing and able to travel as needed to regional and local markets.
• An excellent written and verbal communicator, able t