Digital Engagement Specialist

The Digital Engagement Specialist drives product adoption, retention, and customer expansion by designing, deploying, and continuously optimizing in‑app digital engagement experiences that guide users to value. This role leverages contextual guidance, including feature discovery, walkthroughs, announcements, and embedded learning, to accelerate time‑to‑value, reduce user friction, and influence key adoption metrics across the customer lifecycle. Partnering closely with Product, Engineering, UX, Sales, Professional Services and Client Alignment, the Digital Engagement Specialist translates product releases and customer insights into measurable in‑product outcomes that strengthen long‑term client relationships and support revenue growth.

About NetsmartAt Netsmart, improving care delivery isn’t just our aspiration; it’s our passion!
For more than 50 years, we’ve been a healthcare software company developing technology and providing services in behavioral health, human services, and post-acute markets. We collaborate with organizations and partner with our clients across the care spectrum to anticipate challenges, identify obstacles, and recognize new opportunities as healthcare evolves. We continuously strive to advance our Netsmart technologies and offerings beyond the EHR by embracing new technology trends that empower healthcare professionals to provide the best possible care.Position Overview: Netsmart is looking for a Digital Engagement Specialist to drive product adoption, retention, and customer expansion by designing, deploying, and continuously optimizing in‑app digital engagement experiences that guide users to value. This role focuses on creating contextual, data‑driven user experiences—such as feature discovery, walkthroughs, in‑app announcements, and embedded learning—to accelerate time‑to‑value, reduce user friction, and positively influence key adoption metrics across the customer lifecycle.Partnering closely with Product, Engineering, UX, Sales, Professional Services, and Client Alignment teams, the Digital Engagement Specialist translates product releases and customer insights into measurable in‑product outcomes that strengthen long‑term client relationships and support revenue growth.

Responsibilities

• Support the ongoing development, maintenance and optimization of client‑facing solution learning experiences (including on‑demand self‑service resources, video content, in‑app guidance, visual assets and instructional materials), to ensure consistent and effective product role-based understanding.

• Follows team and other industry style guides to update, maintain, and create solution content adhering to the standards for client learning and enablement engagement. 

• Create digital client engagement assets for learning experiences. This includes, but is not limited to, the digital adoption learning platform, the self-service knowledge base, Netsmart Academy and various other shortform videos or reels.  

• Support the awareness of Netsmart product releases and their impact on key learning experiences to build out and assist with release cycles. 

• Review solution roadmaps and related information to organize work, supporting key deliverables, and ensuring timely completion for clients and stakeholders. 

• Follow publication standards needed for learning experience delivery to clients by the solution content lifecycle team. 

• Deliver and receive constructive feedback from team members on process, content, or projects to ensure quality, a unified brand and consistent outcomes. 

• Provide progress updates to team and internal stakeholders to ensure timely project completion. 

• Perform all job respon