Associate Brand Manager, Lone River

Job Description :

As marketers at Diageo, we are proud to lead the future of some of the worlds’ most famous and admired brands - Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, Guinness and more - brands built by entrepreneurs and philanthropists, true innovators whose values we honor and sustain.
 

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Are you looking to play a pivotal role at one of the worlds most respected fast moving CPG’s? Do you hold yourself to the highest standard with real accountability for results? If so, we are seeking an Associate Brand Manager to support the strategic and creative agenda for an exciting challenger brand in Diageo Beer Company’s portfolio – Lone River Beverage Company.

About Lone River

Lone River launched in 2020 by our woman founder who wanted to introduce America to the taste and tradition of Far West Texas, where her family has been ranching for over 100 years. Lone River pioneered the tequila flavor space within Hard Seltzer when the brand launched it’s first product, Ranch Water, in April 2020. Ranch Water hard seltzer is inspired by the classic tequila, soda and lime cocktail from West Texas. The product was differentiated from the sea of sameness within the hard seltzer category and saw rapid growth. In March 2021, Lone River Beverage Company was acquired by Diageo. Shortly after, Lone River introduced it’s second premium brewed beverage, Ranch Rita, inspired by America’s #1 cocktail, the Margarita (which is also rumored to have been created in West Texas). Today, Lone River’s award-winning beverages are available nationwide.

Associate Brand Manager, Lone River

Do you want to be part of turning a challenger brand into one of the most powerful brands in culture today? Do you have an equal thirst for over-delivering business targets and implementing with creative excellence? Lone River launched as an innovative brand with a team who operates with the same mentality, never settling for the status quo and working to lead the convenience category with differentiated thinking. Your planning and execution will guide the way for this young brand, that is distinctly unique, making this an exciting and rewarding role. This position will also give you the chance to leave a lasting mark on the Diageo portfolio.

We are seeking an Associate Brand Manager to support the ambitious growth agenda for Lone River’s portfolio. We’re proud of how far we’ve come, but we aren’t slowing down in our pursuit of recruiting the next generation of LDA consumers for the future. That means understanding the motivations and behaviors of Millennial, Gen Z and Multicultural communities. It also means nurturing our existing consumer base so that we can sustainably grow our brand. Someone who is willing to push boundaries creatively and maintain strong eye for business, while embracing our team culture. This is someone who has excellent instincts for marketing and an equal sense of urgency to get the job done.

Summary of Responsibilities:

• Act as a strong support to the Senior Brand Manager to deliver key brand growth drivers across Lone River’s portfolio of products; inclusive of media, PR, partnerships, cause-based marketing, experiential, trade engagement, commercial programming, and special projects. This is a unique opportunity to lean into different functional areas with an entrepreneurial minded team.
• Manage brand A&P budget including monthly reporting and ongoing investment optimization / M&E
• Become the expert on the business by delivering business insights and performance analytics in support of the QR/MBP agenda and monthly/ad hoc reporting
• Partner with Social Media Strategist to develop social strategies to grow the Lone River community into highly engaged brand evangelists
• Lead website updates with our agency and drive CRM programming to keep customers engaged
• Manage the legal review process through Diageo Content Hub
• Build day-to-day relationships with agencies and internal cross-functional partners driving for greatness in creative, communications and commercial planning
• Drive internal PR for our unique set of brands, highlighting key wins and initiatives broadly across marketing and beyond

Key Functional & Leadership Capabilities:

• Be an advocate of this exciting portfolio to drive energy internally and externally for our brands
• Think out-of-the