Lead Generation & Data Strategy Director

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

We are looking for a growth-oriented and highly motivated Director to join our Global Demand Management team to help enable a world Sales team. The Lead Generation & Data Strategy Director - NA position will be a multi-faceted and hands-on analytics role aimed at sharpening PayPal’s Lead Generation engine for our merchant business. This role will be responsible for developing, executing, and scaling programs that actively drive pipeline and deliver revenue for the business. You will also be responsible for building and maintaining successful relationships with key stakeholders across Revenue Operations, Marketing, Technology, and Sales and must be capable of managing dependencies of varying complexity to drive growth.

Job Description:

As the Lead Generation and Data Strategy Director – you'll leverage innovative, hands-on analytics to enhance PayPal's lead generation for our merchant business across North America. In this role, you will be responsible for developing, executing, and scaling impactful programs that boost the pipeline and drive revenue.

 

Additionally, you’ll have the opportunity to build and maintain strong relationships with stakeholders across Revenue Operations, Marketing, Technology, and Sales, demonstrating your ability to navigate dependencies of varying complexity to foster growth and success.

 

 

Your Day-to-Day

• Develop, optimize, and execute a lead generation strategy that drives pipeline and creates sustainable revenue at scale.
• Demonstrate strategic thinking and partnership with Sales to ensure continued alignment and enablement.
• Analyze transaction information, to identify trends in the data and propose new omni channel campaigns that will drive more revenue to the company.
• Drive the development of new targeting models and approaches to optimize and scale our global lead generation machine.
• Ensure a strong analytical approach for delivering impactful insights and accurate / meaningful reporting for all campaigns.
• Have a strong understanding of the underlying CRM architecture and processes to aid in decision making.
• Weekly collaboration with Database Marketing team and stakeholders around active campaigns and review/escalate on quality feedback.