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Director, Marketing Engagement
AscendaNew York City, United Statesfull_timeVerifiedPosted 20 Jun 2025
💰 $220,000/yr($150,000/yr – $220,000/yr)
About the role
Great to Meet You! We are Ascenda
Ascenda is a global SaaS company that powers the growth of financial institutions and merchants with one-stop, effortless rewards infrastructure. Our clients range from classic top-tier brands such as HSBC, American Express, Capital One and Santander, to fast-growing challengers like Robinhood, Brex and Virgin Money.
Our SaaS rewards platform is the world’s most powerful human incentive engine and enables brands to build deeper connections with billions of customers worldwide. It combines a global marketplace of valuable merchant content with a data-driven loyalty core that enables financial services companies to provide world-class premium rewards propositions at speed and with ease. If you’ve ever redeemed credit card points for frequent flyer miles, chances are this was powered by Ascenda!
The Role:
Ascenda is on a mission to power the growth of Financial Institutions & merchants, and we’re seeking a hands-on, client-facing Director of Marketing Engagement to transform how we deliver personalized marketing for our global banking partners.
This is not about traditional loyalty marketing — it’s about bringing martech and AI-driven personalization expertise into the financial services space. Reporting to the SVP, Strategic Clients & Loyalty Marketing, you will serve as the strategic marketing advisor for top-tier clients, shaping how they engage millions of end customers through data-driven, performance-focused campaigns.
You’ll work cross-functionally with Product and Partnerships to bridge personalization technology with marketing strategy, designing omnichannel campaigns that drive acquisition, engagement, and spend. At the same time, you’ll build scalable frameworks and best practices that allow Ascenda to replicate success across our client base.
Your Impact:
Desired Outcomes:
Ascenda is a global SaaS company that powers the growth of financial institutions and merchants with one-stop, effortless rewards infrastructure. Our clients range from classic top-tier brands such as HSBC, American Express, Capital One and Santander, to fast-growing challengers like Robinhood, Brex and Virgin Money.
Our SaaS rewards platform is the world’s most powerful human incentive engine and enables brands to build deeper connections with billions of customers worldwide. It combines a global marketplace of valuable merchant content with a data-driven loyalty core that enables financial services companies to provide world-class premium rewards propositions at speed and with ease. If you’ve ever redeemed credit card points for frequent flyer miles, chances are this was powered by Ascenda!
The Role:
Ascenda is on a mission to power the growth of Financial Institutions & merchants, and we’re seeking a hands-on, client-facing Director of Marketing Engagement to transform how we deliver personalized marketing for our global banking partners.
This is not about traditional loyalty marketing — it’s about bringing martech and AI-driven personalization expertise into the financial services space. Reporting to the SVP, Strategic Clients & Loyalty Marketing, you will serve as the strategic marketing advisor for top-tier clients, shaping how they engage millions of end customers through data-driven, performance-focused campaigns.
You’ll work cross-functionally with Product and Partnerships to bridge personalization technology with marketing strategy, designing omnichannel campaigns that drive acquisition, engagement, and spend. At the same time, you’ll build scalable frameworks and best practices that allow Ascenda to replicate success across our client base.
Your Impact:
- Client Marketing Leadership: Act as the strategic marketing lead across key banking clients, owning the marketing workstream from planning to execution. Champion a marketing-first mindset that transforms how our clients engage their customers.
- Personalized, AI-Driven Campaigns: Design and launch data-driven, personalized campaigns that leverage martech capabilities to deliver the right message to the right customer, at the right time — driving measurable client revenue.
- Performance Marketing & ROI Optimization: Define success metrics, measure campaign impact, and continuously optimize to maximize ROI.
- Marketplace Activation: Bridge the needs of clients and merchant partners to create high-impact, time-sensitive campaigns that align incentives across our two-sided marketplace.
- Cross-Functional Collaboration: Partner with Product, Partnerships, and Strategic Client teams to translate personalization technology into actionable client marketing strategies.
- Scalable Frameworks & Enablement: Develop reusable marketing playbooks, go-to-market frameworks, and best practices that enhance quality, efficiency, and consistency across client engagements.
Desired Outcomes:
- Successful delivery of personalized, high-impact marketing campaigns that drive revenue growth and deeper customer engagement for top banking clients.
- Scaled marketing capabilities and strategic frameworks that can be applied consistently across clients to enable repeatable success
- Clear demonstration of marketing effectiveness through measurable ROI, campaign reporting, and continuous optimization.
- Stronger positioning of Ascenda as a trusted marketing advisor, elevating client satisfaction, retention, and long-term partnership value.
- 8+ years of marketing experience, with a strong focus on client-facing roles in martech, performance marketing, or partner marketing. Experience in fintech, loyalty, or financial services is a plus.
- Proven ability to lead complex, multi-stakeholder marketing initiatives from strategy through execution — balancing commercial impact, operational efficiency, and creativity.
- Strong client-facing experience, comfortable engaging senior stakeholders, influencing decisions, and acting as a trusted advisor.
- Expertise in personalized/AI-driven marketing, with a proven ability to translate personalization technology into compelling campaigns that deliver measurable revenue outcomes.
- Strategic mindset with the ability to design scalable marketing frameworks across different banks,
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