Retail Operations Internship: Events Department

LEGENDS

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

LEGENDS GLOBAL MERCHANDISE

Recognized leaders in retail and merchandising worldwide, Legends Global Merchandise provides a fully customized, customer-centric, omnichannel shopping experience for fans. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations across different categories. For in-venue, e-commerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience.  We pride ourselves on creating a customized portfolio of inventory based on each property and operating as a true extension of each client’s brand.  Different guests want different things, and we are here to build and provide a tailored retail experience.

EVENT MERCHANDISE INTERNSHIP DESCRIPTION-TIMELINE:

Legends Global Merchandise is seeking highly motivated and enthusiastic individuals for an immersive 8-week internship focused on retail operations for live sporting events. This hands-on internship provides the opportunity to gain direct experience in event-based merchandise operations, including inventory control, visual merchandising, store setup and breakdown, sales optimization, and team coordination.

Interns will be key contributors to the success of the merchandise program at high-profile sporting events, learning directly from industry leaders while developing a strong foundation in retail operations. Such as, NASCAR, IndyCar, NHRA, PBR and USBC

• Key Responsibilities:

  • Participate in merchandise location setup including trailers, kiosks, and stadium stores.
  • Learn and enforce LGM’s retail policies, procedures, and customer service standards.
  • Assist in team coordination, POS operations, and line management to optimize customer experience.
  • Support inventory management including receiving, stock counts, and shrink prevention.
  • Ensure stores are properly merchandised, clean, and operational during event hours.
  • Assist in the implementation of security measures and product protection strategies.
  • Lead or assist with the check-in process at the start of the event and packing at the conclusion.
  • Communicate sales data, customer feedback, and operational observations to leadership.
  • Propose and support improvements in retail operations and training processes.

  Week-by-Week Timeline:

  Week

  Focus

  Objectives & Duties

  Week 1

  Onboarding & Training

  Introduction to LGM culture, policies, store procedures. Review intern expectations and safety protocols. Begin remote prep work.

  Week 2

  Pre-Event Logistics

  Assist Program Team with organizing merchandise shipments. Begin merchandising trailers/kiosks or on-site venues. Participate in check-in process.

  Week 3

  Visual Merchandising Prep

  Set up displays according to branding and product layouts. Shadow Visual Merchandising Manager. Prepare POS systems and signage.

  Week 4

  Event Launch Support

  Ensure stores are "open for business." Manage cleanliness, staffing, and queuing lines. Monitor equipment use and report any issues.

  Week 5

  Operations & Sales Optimization

  Maintain merchandise displays, support line flow, track sales trends, and communicate updates to the Event Manager.

  Week 6

  Inventory & Security

  Assist in product tracking, loss prevention, and inventory counts. Support event security measures.

  Week 7

  Event Conclusion & Breakdown

  Oversee proper packaging of merchandise and equipment. Support POS closing procedures and perform final inventory.

  Week 8

  Review & Reflection

  Recap event results. Discuss personal development, challenges, and suggestions for process improve