Director, Internal Communications
Crunchyroll Inc.About the role
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Role
We're looking for a Director, Internal Communications to serve as a key leader within the Global Communications team, responsible for driving content and storytelling strategies that inform, engage, and connect Crunchyroll employees worldwide. Reporting to the Vice President, Internal Communications, you will play a critical role in strengthening Crunchyroll’s culture, employee engagement, and brand reputation across the organization, bringing education, engagement, and joy to internal content, events, and programs.
As a trusted partner and advisor to Communications leadership in the U.S. and around the world, you are a natural coach and counselor to colleagues at every level. You will create and implement frameworks that optimize how we partner across the business, leverage data and insights to inform strategy and continuous improvement, and ensure internal communications are globally relevant, inclusive, and impactful.
We're looking for a strategic communications leader with a passion for storytelling, a strong data-driven mindset, and a track record of building high-impact internal communications programs in global organizations.
Core Responsibilities
- Lead Crunchyroll's internal communications strategy across executive communications, employee communications, content, events, and engagement programs
- Define and oversee multi-channel content and editorial strategies that drive awareness, understanding, and connection across the organization
- Lead storytelling strategy, identifying and developing compelling narratives that highlight Crunchyroll's people, culture, business priorities, and impact
- Guide and develop a team of communicators and content creators, ensuring consistent voice, quality, and message alignment across channels
- Partner with senior leaders and stakeholders to develop communications strategies that support business objectives, organizational priorities, and company culture
- Lead executive communications initiatives, including executive visibility programs, leadership messaging, All-Staff meetings, and information cascade strategies
- Oversee internal campaigns and engagement initiatives, partnering cross-functionally to drive employee awareness, participation, and connection
- Leverage data, insights, and employee feedback to measure impact, optimize performance, and continuously improve communications strategies
- Establish and evolve internal communications processes, frameworks, and ways of working to improve efficiency, consistency, and scalability
- Champion the use of technology, tools, and AI to enhance communications effectiveness and employee experience
- Manage external vendors and agency partners as needed to support communications initiatives and events
About You
- 12+ years of experience in corporate or internal communications, employee engagement, public relations, or related fields within global, matrixed organizations, including 5+ years dedicated to internal communications
- Proven track record leading internal communications strategies, executive communications, employee engagement programs, complex events, and multi-channel content production
- Strong leadership and influencing skills, with experience building cross-functional partnerships, advising senior executives, and leading high-performing teams
- Strong storytelling, editorial, and executive communications skills, with experience developing narratives that connect employees to business priorities, culture, and brand
- Data-driven mindset with experience using analytics, employee feedback, and insights to inform strategy, measure impact, and drive continuous improvement
- Exceptional organizational, project management, and stakeholder management skills, with the ability to lead multiple high-impact initiatives in fast-paced, global environments
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience
- Willingness to travel domestically and internationally as needed
- Passion for anime, pop culture, and the entertainment industry, along with familiarity with Japanese culture, is a strong plus
About the Team
The Crunchyroll Global Communications team is a nimble group of publicists and comm
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