Founding Product Manager - New Venture

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

This role requires working co-located with your innovation team to enable rapid collaboration and iteration. Target locations are Montreal, Quebec and Boston, Massachusetts. 

What the Role Is

Babylist is seeking an entrepreneurial, 0-to-1 Product Manager to lead our newest venture—a standalone app that helps families stay connected for all the moments that matter. You'll be the founding product leader building experiences that amplify the natural love and excitement around growing families, from first smiles to first birthdays and beyond. This isn't just product management—it's product entrepreneurship. You'll work with a small, co-located team operating autonomously outside of Babylist's current processes and tech stack. In a 9-month sprint, you'll design and rapidly prototype an entirely new product from concept to validated product vision and direction. You'll be the visionary leader, execution force, and founding CEO of this new "seed stage" business within Babylist. You'll build across web and mobile platforms, creating experiences that bring families closer together through sharing, connection, and meaningful interactions around life's biggest moments. This is hands-on work that demands both strategic vision and execution speed, with the autonomy to explore bold ideas while staying laser-focused on what families actually need.

Who You Are

• You have deep product expertise with 7+ years in product management, owning and scaling mobile-first consumer products from 0-to-1; thrives in ambiguity and brings a strong track record across social, messaging, ecommerce, gifting, or family domains.
• You thrive in ambiguity and act with urgency. You don’t wait for permission to solve problems, whatever form they take
• You obsess over your users. You seek to understand not just what they do, but why—and what they wish they could do. You’ve built experiences that users love and stick with, especially ones tied to emotion, identity, or everyday habits
• You communicate with conviction, able to lead from the front driven by your strong sense of product vision
• You are an exceptional team leader and will be the anchor hire for a new team co-located near you.  You will be responsible for setting team norms and processes to ensure success of the entire team.  You are excited to see them every day and thrive in synchronous work with a close-knit team
• You have an ability to balance your big ideas with small execution, you don’t build more than you need at this moment and understand when scalability is valuable and when it is not

How You Will Make An Impact

• Lead Product Vision & Strategy - You will serve as the visionary leader for this new product – steering the ship with strong opinions, loosely held.  You will define and evolve the product vision, grounded in deep customer understanding and big ideas about redefining family connection. You will own what we’re delivering, to whom, and why. 
• Own Execution with Entrepreneurial Energy - You will own the product roadmap and OKRs, ruthlessly prioritizing to validate ideas, ship early iterations, and find product market fit.  You will drive cross-functional collaboration across your standalone team (design, engineering, and ops) to maximize the speed to learning. Personally, you move easily between