Global Event Marketing Manager, Operations & Enablement

<p><span style="font-size: 12pt;"><strong>This is Adyen</strong></span></p> <p><span style="font-weight: 400; font-size: 12pt;">Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is <span style="font-family: helvetica, arial, sans-serif;">engineered</span> for ambition. </span></p> <p><span style="font-weight: 400; font-size: 12pt;">For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.</span></p> <p><strong>About the role</strong></p> <p><span style="font-size: 12pt;">Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio. This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI. </span></p> <p><strong>What you’ll do</strong></p> <ul> <li><span style="font-weight: 400; font-size: 12pt;">Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Be the primary point of contact between the Event Marketin