Senior Product Manager, Downstream Marketing

How you'll make an impact:

• Develop strategies by designing and executing comprehensive plans that expand awareness of aortic stenosis, accelerate diagnosis, and increase appropriate referrals for TAVR therapy.
• Identify and remove barriers to treatment by partnering with field teams to understand workflow, capacity, and pathway gaps that prevent eligible patients from receiving timely care.
• Customer VOC to shape product and therapy‑development initiatives, validate unmet needs, and ensure alignment with evolving clinical practice.
• Develop awareness and education campaigns grounded in clinical evidence, indication expansion, real‑world insights, and regional needs to elevate disease recognition.
• Develop tools that support care‑pathway optimization, including tools that help sites identify, triage, and manage untreated severe AS patients.
• Drive development of collateral and educational resources to enable field teams to address clinical, operational, and economic barriers.
• Enable the field for success through training on messaging, insights, competitive positioning, and best practices for expanding therapy adoption.
• Analyze clinical, market, and pathway data to identify regional gaps in diagnosis, referral, and treatment rates — and translate insights into actionable strategies.
• Support and develop cross‑functional strategies to elevate the organization’s capability in therapy development, patient‑pathway optimization, and market‑expansion strategy.
• Create effective customer segmentation and prioritization strategies and execution plans

What you'll need (Required):
Bachelor's Degree in related field with 8+ years of experience in Medical Devices or
Master's Degree or equivalent in a related field with 6 years of experience working in Medical Device sales, marketing, or healthcare industry

What else we look for (Preferred):
• Proven project-management excellence and ability to lead complex, cross-functional initiatives

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Deep understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Represents leadership on projects within a specific working closely with cross-functi