Manager, eRetail Media

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Basic Function:

Revlon Group is looking for an enthusiastic, highly collaborative E-Retail Media Manager to drive our Brands’ retailer media performance. Specifically, this role is responsible for the strategy, planning, execution and reporting of retailer media investments across all our pure players and e-comm partners (Amazon, Walmart, Target, Macy’s, Ulta, Walgreens, etc..). This role is responsible for all Revlon Group brands (Revlon, Elizabeth Arden, Juicy Couture, American Crew, Almay, Curve, Elizabeth Taylor, etc..) retailer media execution and exceptional performance.

Major Duties:

PRIMARY RESPONSIBILITIES

• Be the subject matter expert on Retailer Media: leverage deep understanding of consumer, commercial and operational parts of the media ecosystem and end to end process to drive optimal outcomes from retailer media investments.
• Partner with Marketing & Customer Sales teams to translate business strategies and needs into retailer media plans and activation that grow brand sales and increase media productivity.
• Be the Retailer Media steward for our brands. Know the retailer media plans inside and out; effectively communicate planned results on key KPIs; drive decisions, manage timelines, ensure all who touch the media for your brand(s) are informed and aligned to goals.
• Be a master collaborator: bring business needs for media to cross-functional teams to drive outcomes; leverage these teams to inform recommendations and strategies.
• Drive and oversee executional excellence of Retailer Media plan with strong attention to detail. Guide and collaborate with those involved in the implementation to achieve planned goals.
• Lead the optimization of Retailer Media spend. Monitor results to ensure plans deliver as expected. Give feedback to internal and external teams to improve performance.
• Drive external partners: manage relationships with Retailer Media AOR (Flywheel) supporting teams and creative agencies to ensure media plan, activation and stewardship needs are met. Bring media-driven, consumer consumption-based insights to creative strategy and asset development. Provide feedback and coaching on creative performance where relevant.
• Be a leading contributor to Media Team culture.
• Champion future-proofing Retailer Media plans with innovative thinking to address consumer media consumption. Monitor industry trends and competitive and derive implications.
• Maintain relationships with key media vendors (Amazon Media, WMN, Roundel, Macy’s Media Network, UB Media Network, etc..) to fully understand their offerings and apply back to media plans. Partner with advertising accounts teams to continually evaluate and identify new opportunities to improve brand performance.
• Lead development, approval, implementation and tracking of Retailer Media learning plans. Feed into testing results reporting and interpretation and lead media team POV on results and next steps.
• Understand media technology/tools capabilities and help identify potential future needs to drive automation and better outcomes.
• Understand beauty market and monitor keyword trends, strategically invest in key categories where this is opportunity to gain share on retail partners’ platforms.
• Leverage business acumen to drive influence. Sell media strategy into and celebrate Retailer Media results with key stakeholders across the organization. Present media investment performance monthly to brand leadership and advise brands on creative or content optimization opportunit