Content Marketing Production Specialist

As a university founded to be a place where “…any person can find instruction in any study,” inclusion and belonging are at the core of our values and mission. We strive to be a welcoming, caring, healthy, and equitable community where students, faculty, and staff with different backgrounds, perspectives, abilities, and experiences can learn, innovate, and work in an environment of respect, and feel empowered to engage in any community conversation. As a member of the Cornell University community, it is important to recognize our shared responsibility to each other to cultivate a culture of inclusion for all.  Cornell Core values 

As an individual contributor you will model and support a culture of inclusion, belonging, and wellbeing and continually seek to understand how your role, behaviors, and actions impact the success of this culture.    

While position responsibilities vary greatly, the Skills for Success and Leadership Skills for Success are foundational to what is expected of every employee and leader working at Cornell.  These skills are essential for individual and organizational success. Staff Skills for Success; Leadership Skills for Success

Department Background:

The College of Agriculture and Life Sciences (CALS) is a pioneer of purpose-driven science and Cornell University’s second largest college. We work across disciplines to tackle the challenges of our time through world-renowned research, education, and outreach. The questions we probe and the answers we seek focus on three overlapping concerns: We believe that achieving next-generation scientific breakthroughs requires an understanding of the world’s complex, interlocking systems. We believe that access to nutritious food and a healthy environment is a fundamental human right. We believe that ensuring a prosperous global future depends on the ability to support local people and communities everywhere. By working in and across multiple scientific areas, CALS can address challenges and opportunities of the greatest relevance, here in New York, across the nation, and around the world.

Position Summary:

The position is located within the Integrated Marketing team, part of the Advancement Center of the Lab of Ornithology.

The Content Marketing Production Specialist works to advance the marketing and communications strategy of the Cornell Lab, amplifying the Lab’s mission to understand and protect birds and the natural world and to engaging the public as broadly as possible in these efforts. The Cornell Lab of Ornithology is the world’s leading institute for research, education, citizen science, and conservation focused on birds. The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.

The Cornell Lab is committed to fostering a healthy workplace that values diverse perspectives and backgrounds as well as supporting growth and advancement opportunities. The Lab is an inclusive community, and we recognize that diverse, inclusive communities create more innovative and impactful work to address global challenges and benefit humanity and nature. The Lab welcomes staff who are still learning in their careers and who are motivated to take on new challenges in all aspects of professional development and mentorship.

Reporting to and in partnership with the Lead Marketing Manager, the Content Marketing Production Specialist will play a key role in supporting the Lab’s digital marketing and communications operation through their work to develop, implement, and refine high standards, workflows, strong measurement, and great effectiveness of the Lab’s digital marketing operations.

The Content Marketing Production Specialist will work within the Integrated Marketing team, and is responsible for supporting lead generation efforts as well as nurturing new and existing leads so that other teams such as membership fundraising, participatory-science teams, Bird Academy, Merlin Bird ID, eBird, and Birds of the World can successfully convert them into customers, donors, members, and participatory-science data contributors.

The Content Marketing Production Specialist will be responsible for assisting with the creation and execution of all types of marketing content.  Within their role,