Senior Manager, Programmatic

Company Description

Our health is the most important asset we have as human beings. It's something that connects us all. The velocity of change in health is unlike any other time in our history. We are seeing technological advancements and a revolution in how we experience care every day and, as a result, the remit of established healthcare brands is evolving, and new players focused on lifestyle and wellness are emerging in the space. This new landscape requires a modern approach. Instead of offering a traditional agency of record approach, dentsu health provides solutions that can adapt quickly and effectively to meet client's needs as the marketplace evolves.

We partner with brands to achieve meaningful progress as a force for growth and good in health. We build strategies and capabilities around clients' needs and partner to create a more accessible and equitable future of health. We deliver world-class solutions and services that unlock new opportunities for growth and transformation across the entire health journey.

Job Description

dentsu health, part of dentsu international (dentsu) is looking for a Programmatic Sr. Manager to join the growing dentsu health practice. You will play a lead role for relationships with important dentsu health clients, collaborate with partner agencies, provide strategic programmatic media guidance to clients, develop relationships with health-centric DSPs and vendors, and ensure programs meet client goals and KPIs.

As part of the dentsu health team, you will help develop and scale a more contemporary, agile health media offering for the healthcare marketplace. This position can be remote and will report into the Associate Director with no direct reports to start.

Main Accountabilities

• Accountable for the execution, management, and optimization of all programmatic media campaigns (self-service activations). Ensure all campaigns exceed benchmarks
• Main point of contact for daily client operations
• Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance
• Optimize at an advanced level and train new team members on optimization techniques
• Quality assures all campaigns, reporting and billing producing client-ready materials
• Offer first class support to always ensure excellent delivery and provide valuable takeaways
• Understand and communicate the dentsu health value proposition, as related to the growth of current and prospective accounts
• Lead negotiation process with vendors, based on individual brand needs
• Assist leadership with needs for new business pitches
• Frequent thought leadership and strategic contributor
• Recommend tactics to improve account and foster growth
• Oversee new client onboarding

Qualifications

• You have 4+ years' experience in programmatic media buying. Preferred, but not required in the pharma/life sciences space (PulsePoint, DeepIntent) - Experience working in a highly regulated industry
• Experience with multiple therapeutic/condition areas
• Experience with multi-channel advertising to DTC (direct to consumer) and HCP (healthcare professional) audiences. Expert in programmatic technology, platform, and partner solutions
• Experience with data-driven strategy and campaign development, measurement, and campaign optimization
• Collaboration mindset/team player on a non-traditional agency team
• Experience with financial processes, billing and monthly media actualizations
• Willingness to learn and own client management and communication
• A hands-on campaign manager who can lean into the work while developing leadership skills

Additional Information

• Flexible paid time off
• Paid sick time
• Generous paid holiday schedule
• 16 weeks paid parental leave
• Matching 401(k)
• Comprehensive medical, dental, and vision plans

The anticipated salary range for this position is $68,000 - $110,400. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a dive