Vice President of Growth Intelligence & Systems
BertelsmannAbout the role
Alliant University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.
Our Mission:
Alliant University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.
Our Vision:
An inclusive world empowered by Alliant alumni.
Our IMPACT Values:
- Inclusion: We value and engage the rich diversity of the Alliant community.
- Mentoring: We provide guidance and create enabling environments for success.
- Passion: We bring enthusiasm, creativity, and authenticity to our work.
- Accountability: We act with integrity and responsibility in all we do.
- Communication: We are responsive, transparent, and respectful in our interactions.
- Teamwork: We collaborate to develop innovative solutions for our community.
Position Summary:
The Vice President, Growth Intelligence & Systems leads the strategy, development, and optimization of Alliant University’s data-driven growth infrastructure. This role unifies marketing, enrollment, and institutional analytics into a single operating system that enables precision, speed, and transparency across the student lifecycle.
Reporting to the Chief Marketing Officer, the VP will architect and oversee the intelligence platform—a growth intelligence and attribution environment that integrates CRM, marketing automation, AI personalization, and performance analytics. Through a combination of systems design, data governance, and insight-driven leadership, the VP ensures that every marketing and enrollment decision at Alliant is informed by accurate data, actionable insights, and measurable ROI.
This position serves as a key member of the leadership team, driving alignment between technology, data, and strategic decision-making to support Alliant’s mission: preparing purpose-driven professionals to lead, heal, and educate.
Salary Range: $190,000 to 200,000 annualized (exempt position). Additional compensation: Eligible for a performance-based bonus, determined by individual targeted goals.
Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.
Minimum Qualifications:
Education:
Master’s degree from an accredited college or university required; MBA, MS in Data Science, or related field preferred.
Experience:
Ten (10) years of progressively responsible experience in growth analytics, marketing systems, or data strategy, preferably within higher education or a service-based industry.
Demonstrated success in managing enterprise CRM and marketing automation systems, building attribution models, and leading cross-functional analytics teams.
Certifications, Licenses, etc.: None required; Salesforce, Tableau, or data analytics certifications preferred.
Skills:
- Expertise in marketing attribution, funnel analytics, and lifecycle performance measurement.
- Advanced proficiency in CRM, SIS, and marketing automation systems (e.g., Salesforce, Slate, HubSpot, Marketo).
- Strong technical fluency in business intelligence platforms such as Tableau, Power BI, or Looker.
- Understanding of data privacy, security, and AI governance frameworks.
- Exceptional ability to synthesize complex data into strategic insights and executive recommendations.
- Executive leadership and team management skills emphasizing collaboration, accountability, and inn
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