Senior Research Analyst

Summary

Insights & Intelligence Team

Key Role Descriptions

 

SENIOR RESEARCH ANALYST

Our consumer research solution supports our clients’ strategic business initiatives and serves as a key resource for our sales and category management teams. Through primary and secondary research, we uncover shopper sentiment and behavior, empowering clients with actionable insights. Our expertise spans qualitative and quantitative research methods, and we continuously adapt our services to meet client needs.

As a Senior Research Analyst, you will manage a variety of research studies, from independently handling small-scale projects to supporting larger studies under senior team guidance. Your role will involve designing research, conducting data analysis, and delivering creative, actionable recommendations for clients. This position offers growth opportunity to develop expertise in leading large-scale studies and managing client relationships.

Comfortable using analytical insights tools and some experience with market research practices, and leveraging multiple data sources to drive better business decisions from multiple perspectives (i.e. desk research, secondary research, POS data, social intelligence, surveys, in person interviews, etc.). Problem-solving skills with the ability to translate complex data into actionable insights sometimes independently and also under the guidance of a senior member of the team. Attention to detail, curiosity, and a commitment to accuracy in project management, research development and reporting. Effective communication skills both verbal and written. Proficient in MSFT Office. Strong organizational and project management skills with the ability to prioritize tasks and meet deadlines. Thrives working in a team environment to achieve a common goal. Enthusiasm for continuous learning and professional development and a willingness to stay updated with the latest industry trends. 

What you’ll do:

• Responsible for end to end execution of small scale research studies which includes designing survey questions and discussion guides, moderating interviews and analyzing quantitative and qualitative data.
• Under the direction of a senior member of the team, support large research studies that are often complex with multi-faceted approaches. Required tasks including survey or guide development, moderation, data analytics and story telling.  
• Responsible for project management across a variety of studies including timeline management, client engagement, participant troubleshooting, recruitment, scheduling, focus group room coordination, survey and mobile journal programming.
• Develop core competency and become team subject matter expert on social intelligence leveraging a variety of digital tools but mainly social listening (Infegy). Proactive in leveraging these tools to support the broader team with brand analytics and consumer sentiment on relevant topics. 
• Own the management and execution of the review seeding program including client engagement, proposal development, participant selection, coordination with  kitting facility, participant follow up and post program reporting. 
• Analyze and interpret research data including quantitative survey data and qualitative interview data, develop stories founded in research data and develop relevant insights for our clients in a concise and clear manner.

What you’ll bring:

• 2-4 years of relevant experience (marketing, market research, data analytics, retail)
• Limited knowledge of market research techniques which could include but not limited to social listening, online survey questionnaire development, 1:1 discussion guide design and moderation
• Strong analytics, interpretive, & problem-solving skills, turning data into actionable insights
• Ability to prioritize numerous projects concurrently, ensuring timely completion  
• Ability to quickly take raw data and create concise, insightful client facing reports
• Customer-centric approach with a service mindset and understands the value of providing exceptional service and fostering trust
• Strong organizational skills and can manage complex tasks, meet deadlines, and achieve success
• Proactively seeks opportunities to anticipate and address business needs
• Aptitude for learning new tools and skills
• Strong desire to elevate in role
• Knowledge of Excel including ability to create and manipulate spreadsheets, use of formulas and functions, understanding pivot tables, and performing data analysis. Working knowledge of PowerPoint to follow predesigned presentations, incorporating charts, and graphs to effectively communicate insights and recommendations
• A bachelor’s degree in a relevant field suc