Senior Brand Marketing Specialist

Redwood Credit Union is seeking a dynamic Senior Brand Marketing Specialist to lead brand strategy, creative direction, and integrated media campaigns that inspire trust and drive growth. If you're passionate about storytelling, brand building, and making a meaningful impact in the community—this is your opportunity.
Key ResponsibilitiesBrand & Creative Leadership: o   Develop and enforce brand guidelines across all channels. o   Act as the brand steward, offering strategic guidance to support high quality brand expression and communications.Brand Campaign Development: o Support the planning and rollout of brand campaigns that increase visibility, strengthen brand affinity, and promote Redwood Credit Union’s unique value.  o Drive creative briefs, timelines, and execution for high-impact brand campaigns. o Monitor campaign effectiveness and provide actionable insights and recommendations to optimize impact.  o Help support an ongoing influencer program working with the social team and agencies to drive trust and preference for RCU in our markets. Media Strategy: o   Lead media planning and buying media across TV, digital, radio, and more. o   Manage agency relationships, media budgets, schedules, contracts and placements with focus on maximizing ROI.Tell Member Stories:  o Lead our Member Testimonial Program to create emotionally resonant content. o Curate and manage a content library while tracking performance and engagement metrics.Collaborate & Influence: Work cross-functionally with internal teams, agencies, and influencers.
Join us and discover why you'll love working at Redwood Credit Union!
ABOUT REDWOOD CREDIT UNION (RCU):At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad. As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.   Why work for Redwood Credit Union?•  29th largest credit union in the U.S. and the largest financial institution based in the North Bay •   Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"•   Recognized by Newsweek as one of "America's Best Credit Unions 2024"•   Recognized by Forbes as one of “America’s Best Small Employers 2023" •   Voted Best Places to Work in the North Bay 20 years in a row•   World-class Employee Engagement scores•   Rated Superior in Service by more than 90% of Members, surveyed by SF Gate•   Industry leading Net Promoter Scores across the U.S.                                                    

Minimum Qualification: Knowledge, Skills and Abilities

• Brand stewardship experience
• Integrated media expertise
• Strong creative acumen and campaign management experience
• Skilled in balancing creative branding with data-driven approaches
• Collaborative, with strong communication skills
• Influencer and content management experience
• Strong expertise in integrated marketing strategy, media planning (traditional and digital), and brand governance
• Proven project management and cross-functional collaboration skills
• Proficiency in media planning tools, analytics platforms, and creative systems
• Familiarity with the Bay Area media landscape and a passion for Redwood Credit Union’s mission are a plus

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, or related field and a minimum of five years’ experience in brand marketing, media strategy, or campaign management. Financial or consumer brand experience is preferred.
Compensation: Base starting range: $91,520 to $120,573 annually commensurate with experience.Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
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