Prudential: 2025 U.S. Businesses, Marketing, Customer Experience (CX) Internship Program

Job Classification:

Marketing & Communications - Marketing

Prudential: 2025 U.S. Businesses, Marketing, Customer Experience (CX) Internship Program

Location(s): 

Newark, NJ (Hybrid)

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.5 trillion in assets under management as of March 31, 2024, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit news.prudential.com. 

The U.S. Businesses include Individual Life Insurance, Group Insurance, Retirement Strategies, and Retail Advice & Solutions, and Marketing. These businesses provide a range of income, protection, and advice offerings. They are supported by the USB Center organization delivering an end-to-end customer experience that's simple, proactive, and data-driven to fuel financial wellness solutions for our customers. 

As a storyteller, Prudential’s marketing team is at the heart of business strategy, campaign development, and customer obsession. Balancing creativity with customer insights, our marketing professionals stay focused on connecting customers with the financial wellness and investment solutions needed to plan for long-term in an ever-changing world. Our dynamic, collaborative teams help Prudential engage with our ecosystem of stakeholders, curate our experiences, and advocate for the issues that matter to our customers, clients, advisors, and businesses.

Timeline:

The internship program will run from Monday, June 2nd, 2025, to Friday, August 8th, 2025.

We review applications on a rolling basis, and we encourage you to apply as soon as you are ready. All spring applications will close on or by Friday, March 14th, 2025, at midnight ET. We reserve the right to close applications early due to volume or role(s) being filled.

Your Day to Day:  

You will be empowered to contribute in a meaningful way, add new value to organization initiatives working in a multidisciplinary team, alongside researchers, designers, writers, marketers, and developers, to deliver word-class, human-centered solutions. Your placement within the Marketing Internship Program will be within the Customer Experience Team in one of the following areas:

User Experience:

The User Experience (UX) team is responsible for Prudential’s users’ overall usability, accessibility, and consistency with our various platforms and products. The focus is on designing experiences that create strong connections, drive preference, and create affinity.

• Your day-to-day may include: Developing and maintaining user experience designs (website, mobile app and visual) with developers, marketing, and product stakeholders for website and mobile app based on the identification and understanding of user journeys, conducting user testing research, and concept workshops with Journey team.
• The team uses tools such as: Figma, Miro, and Adobes Creative Suite

Journey Management:

Through Journey Management, Prudential identifies insights on the needs, wants and motivators of our customers to align the organization around a customer centric strategy to develop and optimize experiences, products, and solutions to provide value to our customers.

• Your day-to-day may include: Supporting research into customer cohort wants/needs, assisting with Journey Assessment Sessions conducted with BU Stakeholder SMEs and collaboratively engaging on the development of assessment readouts back to the businesses.  
• The team uses tools such as: Miro, Figma, PowerPoint, Excel

Voice of the Customer:

The Voice of the Customer team gathers insight into customer preferences, problems, and complaints, putting businesses in a better position to identify problems and opportunities so they can take the appropriate next steps. It’s an effective way to improve customer satisfaction, loyalty, and metrics.

• Your day-to-day may include: Collecting feedback from the users and developing insights/action items based on the voice of the customer and working with UX / Journey teams to improve experiences.
• The team uses tools such as: Medallia, Excel, PowerPoint

Enterprise Marketing & Self-service (EMAS):

Enterprise Marketing & Self-service (EMAS) leads the CX and marketing transformation of Prudential’s primary enterp