Lifecycle Marketing Manager

About VSCO

At VSCO, our mission is to nurture creativity so you can make it. We are a leading photo and video editor with a library of 200+ premium quality presets and tools, an easy-to-use video editor, and a curated collection of photography of all genres, styles and aesthetics from our global community of talented creators. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

About you

VSCO is seeking a Lifecycle Marketing Manager to play a key role in supporting our existing lifecycle programs across multiple channels, including email, in-app, and push notifications. You’ll partner closely with the broader marketing team and product teams to develop key messaging, creative production and testing, as well as analysis and reporting. Experimentation and a customer-centric mindset must be core to the lifecycle programs you’ll build. Your work will directly impact VSCO’s ability to meet our mission of nurturing creativity so creators can make it.

The day-to-day

• Create and refine effective lifecycle programs that leverage long term relationships for the customer journey end-to-end
• Drive experimentation across your programs that have clear hypotheses and generate insights for the broader company to employ
• Create and maintain documentation of all lifecycle programs, including developing a map of the user journey for company-wide visibility
• Champion the creator experience by leveraging a deep understanding of user research, NPS data, and member stories
• Ensure high quality and error-free implementation, testing and QA of lifecycle marketing campaigns
• Support the broader marketing team in hands-on execution of marketing campaigns (building & sending emails, pulling audience segments, a/b testing & reporting)
• Continuously implement A/B tests that improve retention, conversion rate, and customer loyalty
• Build reports on both A/B tests and broader customer journeys to help guide decision making to iterate and scale
• Develop creative briefs and work with designers and copywriters to create compelling creative that drives results
• Test and develop strategies for testing new communication channels 
• Support brand, comms, and social initiatives as necessary

Qualifications

• 3+ years of experience in lifecycle marketing
• Experience executing channels such as emails, in-app messages, and push notifications
• Strong expertise with Braze, Hubspot, ActiveCampaign, Mailchimp, Iterable, or a similar platform
• Experience with HTML, CSS, and/or JavaScript
• Experience building complex reporting systems and delivering concise readouts to cross functional teams

Nice to haves

• Direct experience working at mobile-app, retail, or subscription based businesses
• Experience reporting results of experiments and communicating results to cross functional teams
• Proficiency in Excel, SQL, or other data languages

Job Perks

• A virtual first workplace with quarterly company-wide travel events to connect and play.
• Competitive Salary & Equity 
• Healthcare insurance, vision, dental insurance for employees and families
• Flexible vacation policy 
• Creative Fridays, VSCO Create weeks (our version of hack week), and so much more.

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

 The base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $117,180 - $138,000. Salary is one component of our total compensation package. This position also qualifies for bonuses and equity (i.e. stock options). The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks are also offered for this position.