Part-Time Online Course Facilitator - Marketing & Strategic Communications

Department Summary

 eCornell delivers expertly crafted online certificate programs designed by Cornell University faculty. Our facilitators play a central role in creating dynamic, engaging, and highly interactive learning experiences. We are committed to providing an exceptional student experience through live interactions, meaningful feedback, and authentic engagement.

The Opportunity

We are seeking experienced professionals to join our team as Course Facilitators. Facilitators are not course authors or adjunct faculty but are vital to ensuring the effective delivery of content created by Cornell faculty. 

In this role, you will complement our asynchronous course content by

• Leading engaging live sessions that connect core marketing, branding, and communication concepts to today’s landscape, including how teams use modern tools and emerging technologies.

• Providing personalized, actionable feedback (written and recorded video) on campaign work, messaging strategies, brand frameworks, storytelling projects, and communication deliverables.

• Coaching learners on strategic thinking and effective communication, including how to evaluate audiences, shape brand narratives, and apply tools responsibly in real-world business contexts.

• Building an interactive and supportive online learning environment that encourages dialogue, reflection, and practical application across marketing and business communication topics.

Loom link and cover letter instructions [IMPORTANT]

As part of the Course Facilitator position at eCornell, video interaction with students is a key component of the role. Facilitators are expected to engage with students through live video sessions and in response to project submissions. Video interactions allow facilitators to better engage with students, provide real-time feedback, and create an inclusive and personable learning experience. 

As such, we ask applicants to submit a video response to the question below using Loom.

• Answer the following question in a short video (3 minutes max):

What excites you most about facilitating at eCornell, and how would you bring that enthusiasm into your interactions with students?

• Record your response using Loom (free service).

• Copy and paste the video link into your cover letter.

Program-Specific Focus 

We are currently seeking facilitators to support certificate programs across three primary focus areas. Candidates may be matched to one or more areas based on expertise.

Track 1: Marketing & Brand Strategy

Knowledge/Experience Needed:

• Strong understanding of core marketing principles, audience segmentation, and value propositions.

• Experience with brand positioning, messaging frameworks, and storytelling for business contexts.

• Ability to assess and give feedback on campaign concepts, brand narratives, and communication strategy.

Track 2: Digital Marketing & Social Media Strategy

Knowledge/Experience Needed:

• Hands-on experience with digital channels (email, web, paid media, social), analytics, and performance optimization.

• Familiarity with platform-specific content best practices and integrated campaign planning.

• Ability to coach learners on building digital engagement, measuring effectiveness, and adapting to trends.
   

Track 3: Marketing AI, Content Development & Business Writing

Knowledge/Experience Needed:

• Understanding of how generative AI and emerging tools support marketing research, ideation, and content development.

• Strong writing background across formats: copywriting, storytelling, and professional business communication.

• Ability to guide learners on responsible AI use, improving clarity, and elevating tone and message effectiveness.

Core Responsibilities (All Tracks)

• Engage Students: Lead dynamic live discussions that foster interaction and deepen understanding.

• Provide Feedback: Deliver clear, constructive, and authentic feedback on student submissions, including recorded video responses.

• Facilitate Effectiv