Industry Marketing Manager - Healthcare

LyondellBasell

Basic Function

Are you looking for a strategic position where you will be responsible for driving growth? And are you experienced in marketing, product management, or business/product development within the Healthcare or Pharmaceutical Industry? Do you want to work in a leading international company within its field, in an environment where professional and personal growth is encouraged? Welcome to LyondellBasell…

This is LyondellBasell
As a leader in the global chemical industry, LyondellBasell strives every day to be the safest, best operated and most valued company in our industry. The company’s products, materials and technologies are advancing sustainable solutions for food safety, access to clean water, healthcare and fuel efficiency in more than 100 international markets. LyondellBasell places high priority on diversity, equity and inclusion, is creating solutions for everyday sustainable living, and focuses on Advancing Good in the communities where we operate and our future workforce. The company takes great pride in its world-class technology and customer focus. LyondellBasell has stepped up its circularity and climate ambitions and actions to address the global challenges of plastic waste and decarbonization. For more information, please visit www.lyondellbasell.com or follow @LyondellBasell on LinkedIn.

This is what we offer
We offer an environment where we encourage personal and professional growth and where you will be rewarded for your performance and results. You will have the possibility to work with specialist on all fields to develop innovative solutions and to extend your national and international network. In addition, we offer you a competitive salary package. The Company's Global Remote Work Policy allows eligible employees the option to work up to three days a week from home. LyondellBasell is committed to advancing diversity, equity & inclusion (DEI) to ensure a positive experience for all employees.

This is the role
This role is responsible for the regional Polyolefins strategy in the healthcare and pharmaceutical targeted end market segment.  The Industry Marketing Manager for healthcare will focus on polyolefin new business development, while adding additional focus on scoping and framing the market structure and growth opportunities with respect to the use of polyolefins in healthcare and pharmaceutical applications.  You will define and own the value proposition for the target end market and align with Commercial Managers, Pricing Managers, Application Development/Technical Service (TS), Asset Planning & Optimization and Sales. Build a strong network across the value chain; identifying unmet application customer needs and partnering with Application Development (AD) teams to convert into new product development as well as defining related price strategy for new products in collaboration with Commercial Marketing. In this highly visible role with cross-regional and cross-functional interactions, individual will lead efforts to create strategic guidance for organization to grow the sales and profitability of target market through innovation and (in-)organic growth.

 

Roles & Responsibilities

Some of the key activities are:

• Develop and maintain detailed analysis of relevant sub-market segments by identifying key drivers and stakeholders throughout the value chain, competitive forces, and winning customer/product portfolios.  
• Understand inter-material replacement and megatrends impacting end-market. Develop deep understanding of target end market including trends, consumer preferences driving growth, customer needs and competitive dynamics.
• Define strategy by sub-market segments and coordinate strategy implementation process together with all internal stakeholders (AD, research and development (R&D), commercial management, sales, business development)
• Develop industry network and manage strategic partnerships with external stakeholders (brand-owners, machinery makers, regulators, strategic distributors and co-manufacturers, industry associations, industry researchers)
• Define value proposition, initial price strategy, global initial launch price point and initial volumes for new products in the target market sub-segments.
• Coordinate the development of meaningful ammunition packages (together with AD, business development and marketing communication) to be used in marketing communication activities, such as industry/ customer seminars, conferences, social media presence (together with marketing communication)
• Provide support to all launches of new products and releases for both internal and external markets, maintain knowledge of competitor related activities and ensure adheren