Director, Consumer Analytics

Job Title: Director, Consumer Analytics

Location: Cambridge OR Bridgewater

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.​

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

Strategic Context:

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Director, Consumer Media Analytics NA will be responsible for leading the development and execution of data-driven strategies to optimize consumer engagement and drive business growth. They will drive the integration of data and analytics to inform consumer media activation and measurement throughout Sanofi NA. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge analytical capabilities to achieve the full potential of Sanofi’s expanding portfolio.

This position will report to the Sr Director, US Marketing Sciences and will be based in Cambridge, MA OR Bridgewater, NJ.

MAIN RESPONSIBILITIES:

• Develop Consumer Media Analytics strategy for the US

• Retain & develop high-quality talent to build a best-in-class Consumer Media Analytics team.

• Support hiring and development of onshore and/or offshore Consumer Media Analytics team members, fostering positive team culture that rewards curiosity, collaboration, and inclusion.

• Coordinate with larger Marketing Sciences team & Commercial leadership to prioritize requests and balance team workload.

• Manage team budgets and relationships with external vendors to accomplish key Consumer Media Analytics & Commercial goals.

• Ensure the team is aware of / compliant with relevant policies and SOPs.

• Lead the implementation of Consumer Omnichannel Data Hub (ODH) across Sanofi NA.

• Collaborate with Data Management & Digital teams to integrate and unify first-party, second-party and third-party media data sets from disparate sources to create a 360 view of consumer interactions across channels at various stages of consumer marketing funnel.

• Lead the centralization of data across con