Senior Associate, Growth Marketing

Job Description:

About the Role

The Senior Associate, Growth Marketing will report to and partner with the Manager, Acquisition Marketing to grow and optimize customer acquisition programs focused on new subscribers globally. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop and execute global growth strategies.

You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).

You Will:

• Execute and manage global subscription acquisition marketing strategy for WSJ+.

• Own and analyze performance metrics across channels, translating data into actionable insights to understand macro trends and pinpoint key performance drivers.

• Oversee operational setup across onsite experiences, pricing, and email, ensuring seamless execution. 

• Manage end-to-end execution of email acquisition campaigns, from creative development and approvals to deployment and performance tracking.

• Closely monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down.

• Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement.

• Improve and optimize conversion journey through ideating and launching experiments.

• Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition.

• Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms.

You Have:

• 2-4 years of performance marketing and/or subscriber acquisition marketing experience.

• An understanding of a subscription-based business and subscription economics.

• Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties, with strong attention to detail and ability to execute complex operational campaigns accurately and efficiently.

• Experience A/B testing and working with product teams.

• Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.

• A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.

• Ability to manage projects independently and see them through completion— requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.

• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.

• Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working in a fast-paced environment.

• A pro-active, self-starter mindset and excellent communication skills.

• A passion for journalism, publishing, and/or financial news.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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